Clients reserve full rights over all film and content that arises from the workshop NEWSROOM reserves the right to use the edited videotape for its internal use.
Though the NEWSOOM is conducted purely in the English language, participants with less than average command over the English language are encouraged. They will encounter NO problems. Herein lies another unique aspect of the NEWSROOM.
Weighing publications for clout/visibility/editorial integrity/reach.(multiple choice questions) Understanding job functions of media titles – eg. Reporters, Special Feature Writers, Editors, Special Projects Directors, Advertising Directors, Traffic Co-ordinators, etc. (Quiz)Covers: Do covers reveal the ambitions of magazines? (illustration and examples)Components of editorial: Targeting the right journalist for your news (do’s and don’ts) Building a loyalty data-base of your Media friends.(multiple choice) Industry-Specific Media: Is there such a thing? (through interviews with participants) Editorial and Advertising: Why bother about other components of a newspaper/magazine? (Q&A) Media is like a tree: So what fertilizer must I use to get the sweetest fruit? (Q&A)
You think that news is about conflict and controversy. When you are in the news, you expect that reporters will be looking for the negative, and will present it in a way that will best appeal to their audience. Is this true?
Understanding the media agenda and how to deal effectively with it; (multiple choice)
Deciding who should be the spokesperson and why; (Q&A)
Differences between print, broadcast and trade publication interviews and how to prepare for each; (examples)
How to anticipate the questions a reporter will ask so you can have answers ready before the interview begins;
Expert tips on what to say when you don't want to -- or can't -- answer. (Q&A)
Easy steps to developing your own message and getting it out in a crystal-clear and quotable way; (examples
and exercises – writing and editing)
How to deftly handle reporters' tricks and traps; (examples and Q&A)
The hidden messages your body language -- tone of voice, gestures and facial expressions -- gives, and how to
control them so you project confidence, believability and authority. (Quiz and/or multiple choice)
Wardrobe and makeup tips; (examples and quotes)
The most effective techniques for thinking on your feet; (research tips)
When and how to turn down an interview. (examples)
Participants are assigned various scenarios (examples below) and will be requested to prepare to be interviews LIVE (at random).
Each participant picks a number and reads it aloud. The Host reads out the corresponding assignment. The participant
is to prepare to be interviewed on this subject on camera, by the host/guest host on the next day of the programme.