The expansion of circle of cigar aficionados, RICKY WU, FOUNDER of HONG KONG CIGAR EXCHANGE has created a platform that’s keeping the passion of cigars and cigar-making, alive.


We started our first retail shop, Cubano, in 2007 selling a variety of cuban cigars. As the demand for rare cigars grows, we knew we had to act quickly in establishing our own trading platform to include other cigar related services. “Says Ricky Wu, Founder of the Hong Kong Cigar Exchange. 

“The more business we got, the more new elements were added to the platform creating the one-stop service for our clients. In 2012, we went through a rebranding exercise and renaming the company as HONG KONG CIGAR EXCHANGE and is now one of the leading enterprises in the cigar world in Hong Kong “says Wu.

Hong Kong Cigar Exchange today has 3 prestige brands of cigar retail club. They are located in Causeway bay, Central, Tsim Sha Tsui in Hong Kong and Macau. On top of our retail shops and premium clubs, HKCE provide the following services:

  • Cigar Storage
  • Integrated Cigar Trading Platform
  • Cigar Auction
  • Cigar Investment Management
  • Rare Wine Trading

The Difference

Over the years, we have built a precious collection of old and rare cigars including some legendary collection of anniversary humidors, limited releases cigars, special vintage cigars, and exclusive ranges that will have any collectors drooling for. These cigars have all become scarce in the market, and we usually only release some of them in our own private auction at a very decent price.

We have successfully established long-term partnerships with distributors and collector around the world to secure our sourcing for full collection of rare cigars. With this hugh supplier network, professional sales and consultant team, Hong Kong Cigar Exchange today is able to provide top-notch quality rare cigars at the best price to all the cigar lovers internationally.”

We are also the very few players in the market who provide cigar investment management, cigar trading and auction, and this is what makes us unique to most of our competitors.”

Challenges Ahead

Our major obstacle is the shortage of good quality Cuban cigars globally, and it is due to quality Cuban Cigar is handmade and the supply is fixed. Meanwhile, the demand of the cigar is growing dramatically, especially when the US market is opened.

Key to Success

“There are two secrets that led us to our success. First, we have created our own network connecting cigar aficionados worldwide. Hong Kong Cigar Exchange has been hosting private cigar auction annually since 2012 in Asia. The event brings together a lot of cigar lovers, cigar inventors, cigar collectors and cigar retailers around the world. Until now, Hong Kong Cigar Exchange the only one enterprise to successfully hold the cigar auction. The other secret is our ability to catch up with the needs of the market and facilitate the change at the right time, since innovative thinking is key in every business these days, We will be starting our e-Commerce system and develop a real time mobile application in 2016 allowing our customers gain access to our services and search for their collections in a seamless manner. “concludes Wu.

For additional information please visit www.cigarexhk.com