PGTV saw the evolution of the industry and market from SD to HD content 10 years ago, then to 3D videos three years ago, to 4K content from 2015 onwards, and is now moving forward to VR (Virtual Reality) content to new age, says LANNY ALBINA HUANG, President, Promo Group TV.
Established in 1990, Promo Group TV (wholly owned by Silver Coral Ltd) is a Hong Kong based TV, IPTV, broadband & mobile content & channel aggregator/distributor with extensive experience working with dominant Asian IPTV, pay & satellite operators.
Lanny Huang joined PGTV as their President in 2005, carrying an impressive resume spanning over 28 years across Asian media, including program management for MGM Asia, HKTVB, HK’s PCCW, HK’s Hutchison (HGC) and HK Cable TV; consulted for USA’s Movielink, Korea’s SK Telecom (TCC) and Malaysia’s Astro TV; and as President of Yes TV Asia.
Huang was awarded the Korea Trade Agency’s KOTRA Award in 2011 and PGTV received Mediazone Publishing’s 2015 Hong Kong Most Valuable Companies Service Award for “Most Trusted Cable, Television and Wireless Content Solutions”.
Promo Group TV (PGTV) is located in Hong Kong, the business hub of Asia and the gateway to China. The firm that boasts strong people resources and no capital overheads, is uniquely positioned to serve the rapidly growing international interest of the ever fickle multi-platform television and media market in Asia.
“PGTV has seen and experienced the fast industry growth in China and Hong Kong, and our team speaks Mandarin, Cantonese, English, Korean and Japanese. We work with the specific needs of the demands from Greater China with USA/European content, Korea drama and movies and Japan documentaries,” explains Huang.
“Promo Group TV is the first Asian company to provide consultancy coupled with affiliate services for international television channel providers expanding their footprints in Asia. PGTV provides a one-stop compelling ‘Total Content Solutions’ for all the content’s distribution, dubbing, subtitling, encoding, delivery, layout and repackage needs in Asia.”
“We enjoy a strong network of Korean and Japan program providers in and around Australia, New Zealand and Asia countries. The PGTV Team is among the first and most experienced Asia’s multi-platform television content aggregators/distributors including cable, satellite, mobile, broadband, OTT and Internet platforms.”
In Hong Kong, there are only a handful of broadcasters and Pay TV operators. There is a lack of choice for viewing top notch content from around the world. PGTV has worked from the start with mobile companies like Hutchison and PCCW, and now is working closely with LETV and the new OTT platforms launching in the Hong Kong market to fill the void. The PGTV Team is creative and unique with its expertise to cater for each specific market or target.
Filling a Niche
“We have seen the evolution from SD content to HD content ten years ago, then to 3D films three years ago, to 4K content from 2015 onwards, and now moving forward to VR (Virtual Reality) content to new age. We plan to establish partnership with Singapore and Korea for a wider expansion in the region.”
“The PGTV Team mixes experts from ‘old school’ methodology and young media staff, combining tradition and the future. PGTV remains unique in serving China, bringing the world’s best television and media content to Chinese viewers, riding on synergies created amongst international territories.”
“We are honoured to be recognized for our contribution to the industry and market particularly since our work results in bringing infotainment and consequently content-rich knowledge to present and future generations. The prestigious HKMVC Award (once again) will go a long way to inspire us to go beyond boundaries and reach for higher levels of excellence,” concludes Huang.
For additional information please visit www.promogroup.tv
Hong Kong’s Business Leaders share market and interest intelligence in the pages of HKMVC 2017