MARIANNA W.C. TSANG has built a reputation on quality of service. What does this mean for her market and why has her brand of straight talk helped build referral business. She shares her success secrets here.
Hong Kong’s ever-growing financial services sector is the envy of Asia no doubt. However, it has its share of tall claims and broken promises and so service providers that have built their reputations slowly and wisely, have grown on quality referrals. The industry may compete on pricing but the real battle for the customer’s hearts is won on two main fronts: trust and quality of service.
TWC offers a range of professional services including Initial Public Offering (IPO) exercise for clients applying to be listed on the stock Exchange of Hong Kong. The company provides consultancy and corporate services on pre-IPO restructuring of client group companies to consolidate core business and to facilitate the listing, as well as providing other corporate and accounts services in the process of the IPO exercise. Aside, TWC assists in the exercise of pre-IPO funding by investor before the IPO.
“We have also assisted clients by providing management and administrative services in applying licences from the Securities and Futures Commission for securities dealing, securities advisory services, asset management etc,” says Marianna Tsang.
Pragmatic Growth
“Our business has been growing steadily on the back of quality referrals from loyal long-outstanding clients. Our reputation travels by word of mouth, thereby gradually expanding to other lines of corporate and financial services. Our core services have centered around the traditional business of an accounting firm and also in the area of private equity funds. Our growth plan is we shall provide other lines of corporate and financial services in the finance arena.”
TWC offers 2 streams of business: As a traditional accounting firm it provides accounting, corporate secretarial services, and acts as an affiliate firm of a CPA firm, and other corporate consultancy services. Its finance and investment arm offers services to private equity funds in its role as an accountant and administrator.
“The need for these core services will remain as long as Hong Kong is a financial centre, Tsang says. Hong Kong consists of over 90% small-medium size enterprises (SME) and many high brand SMEs require flexible and personal services, efficient and trust worthy services at effective costs in order for them to stay competitive. The demand for high quality services will grow as SMEs mature in Hong Kong.”
Built to Serve
“Hong Kong is a well-positioned financial hub in Asia due to its strategic geographical location, sound legal and regulatory system, free flow of currency, sound banking (albeit more stringent due diligence requirements nowadays) and infrastructure. All these attract businesses from the West and from China, to have a presence in Hong Kong. Their needs for corporate services (with both local and international experience) to assist their business in Hong Kong will grow. China investors especially, look to Hong Kong as a stepping stone for other overseas ventures or to simply ‘go out from China’ and I believe we are best placed to serve this particular market,” says Tsang.
Noting the increasingly cross-border mobility of people and brands, Tsang is correct in pointing to the widening scope for flexible finance-related service providers to power an ambitious, fast-moving industry.
“While the market is lucrative, the challenge is to serve with the level of due diligence, exacting communication, efficiency and quality that is expected of any provider that anticipates and understands the customer’s needs. This means you not only have to have the right people to deliver but you also need ongoing training to ensure you don’t leave room for disappointment,” Tsang says.
Advice on Tap “You need qualified expertise to keep abreast of changing laws and regulation relating to our sector. Our customers have grown their businesses following best-business practices and they want to partner with a service provider that understands this. Very often we are in a position to advice our customers on the best possible course to take to reach their goals qualitatively. This basically means, we have to offer our services on the silver tray of expertise, efficiency and understanding. We are delighted at the prospect of being recognized for our success with the well-known HKMVC Award because our whole company is based on the concept of bringing ‘value’ to our customers and our industry. We accept this recognition with humble pride in our attitude toward heartfelt service and pledge to continue serving our customers as we set the benchmark higher and exceed our own expectations,” concludes Tsang.
For additional information please e-mail: info@twcmgt.corp.com.hk
Hong Kong’s Business Leaders share market and interest intelligence in the pages of HKMVC 2017
