Hong Kong’s embattled independent financial advisor (IFA) industry is embracing innovation and creativity to serve a growing regional client bases says BENJAMIN TSE.


Founded in 2006 and licensed in 2007 for regulated activities type 4 and 9, the founder of Target aimed to seize the opportunities of the escalating wealth management demand from high net worth individual clients. Later on, he further developed business and granted a licence for carrying out regulated activity type 1.

Best-of-Breed Products

“At Target, we believe that the two essential elements in differentiating us from other financial institutions are: Integration and Independence,” says Benjamin Tse, Executive Director and CEO.

“With the strength and expertise we have accumulated, we have built a network with renowned financial institutions in offering a comprehensive range of products and services that include private banking, offshore investment, private placement, trust and risk management.

“We maintain our independence in serving clients since we are not attached to any financial institutions. We ensure our advisors and wealth managers have choices in different brands to choose the best-of-breed products for composing financial and protection solutions to clients to facilitate their changing needs over time,” Tse says.

“We are determined to become the provider of choices for our private and institutional clients.” – Benjamin Tse, Executive Director and CEO

Challenges Ahead

“Today’s investors are faced with the challenge of diverse and complex financial needs but limited time to take care of them. A One-Stop World-Class Wealth Management Platform is crucial for investors to achieve their financial goals and life goals. Dedicated wealth mangers provide tailor-made solutions and on-going wealth management services to our high net worth clients (HNW). We are mainly present in Asia, with strong networks in mainland China, Hong Kong and Taiwan.”

“We are also extending our networks into Japan, Singapore, Indonesia and Korea. Private Banking accounts is available for major Asian family office and HNW clients to be set up in Hong Kong, Singapore and Switzerland.

“In view of the global tightening of regulatory oversight, including the financial markets, companies as independent financial advisers must innovate and change to maintain their market position and maintain customer trust in such a harsh operating environment. In the long run, the tightening measures actually do no harm to professionals.”

Solutions Approach

“In the past decade, the robust growth of the PRC market has been very eye-catching as we could see increasing demands of wealth management service on a global platform and worldwide investment opportunities from PRC clients. At Target we have marketing specialists for the PRC market to develop and align with various financial institutions to best fit the interests of the PRC clients.

“We are determined to be one of the best Asia-based wealth management platform. Our utmost goal is to help our clients to protect, grow and pass on their wealth, to help them face the future with peace of mind. We are determined to become the provider of choices for our private and institutional clients. We continue to earn recognition and trust from clients, wealth managers, staffs and business partners through our ability to anticipate, learn and commit. By growing both our clients and our talent consultants and branches, we add sustainable value for our business partners and shareholders.”

For additional information, please visit www.bisontarget.com


Hong Kong’s Business Leaders share market and interest intelligence in the pages of HKMVC 2018