Catering to the increasingly discerning serviced apartment and hotel markets FRASERS HOSPITALITY PTE LTD is growing rapidly thanks to its unbeatable value-based offerings to its expanding customer base.

Choe Peng Sum, CEO of Frasers Hospitality Pte Ltd.

“The serviced apartment sector was largely untapped back in the late 1990s, and coincidentally, the Asian financial crisis hit in 1997. This caused many companies to cut back on their travels; protests and riots were also growing in some areas.

Serviced residences then became a popular choice as safety became top priority, and long-term accommodation contracts were terminated. The flexible nature of serviced apartments stays as well as the large apartment space also made service residences attractive for employees and their families moving out of affected areas,” says Choe Peng Sum, CEO, Frasers Hospitality.

The Fraser Difference

As an international hospitality operator with a diverse portfolio of serviced residences, hotel residences and boutique lifestyle hotels in over 80 cities, Frasers Hospitality has been well positioned to offer flexible housing solutions to meet both long-term and short-term accommodation needs for corporate clients, families and leisure travellers alike.

“Renowned globally for “The Fraser Difference”, the attention to detail has made Frasers Hospitality stand out from the crowd and has made it the provider of choice. Even as the world continues to embrace technology, we recognise that the human touch is irreplaceable. Thus, we constantly strive to deliver memorable experiences to our guests not only through constant innovation, but also to ensure guests will experience our trademark service intuition at every possible touchpoint.”

Fraser Suites Dalian

Different Tastes

“At Frasers, we also recognize the evolving needs of our guests and have introduced new brands to meet their needs and changing lifestyles. Modena by Fraser was introduced to meet the needs of ‘road warriors’ in up-and-coming cities, while Capri by Fraser was developed with the lifestyle needs of today’s millennials, offering innovative design, seamless technology and holistic lifestyle and wellness options to travellers.

All our properties are centrally located with a 24/7 reception, concierge and security to help our guests feel at ease. With 35% of corporate executives travelling as a family at our properties, we also recognise that helping families settle is a crucial part of relocation and we constantly strive to provide and refresh our family-friendly services and facilities to cater that will cater to their needs and make their transition as smooth as possible,” Choe explains.

Malmasion Edinburgh

China Potential

“We are confident in the growth of China, and we will continue to increase our footprint there. We recently announced our plans to double our inventory in China to 25 operating properties by 2021, and will be targeting second-tier cities such as Dalian, Nanchang and Hefei, which are upcoming centres for business and tourism.

We are also strengthening our brand offerings in China; the recent introduction of Capri by Fraser, Shenzhen/China and refreshing of our Modena by Fraser brand will support the expansion of all our brands globally, and we hope this will encourage Chinese travellers to make our award-winning brands their choice of accommodation during their outbound travels.

“Frasers Hospitality would not be where it is today without our staff. I am blessed to have a highly committed team, several of whom started with me in 1998. Our staff are extremely dedicated and constantly strive to uphold intuitive service at each of our properties, which is what keeps our guests coming back to Frasers each time.

We are grateful to be able to celebrate our 20th anniversary this March, and we look forward to delivering more memorable experiences for another 20 great years.”

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