Few entrepreneurs have so passionately created a resource for music aficionados as has PROF. ELVIS CHEUK – who is contributing society and also providing students with a keen sense of musical accomplishment.
Virtuoso Music Centre has been established since 2003. Based on the population growth and regional development of Hong Kong, the demand of the classical music education has been increasing. In addition to the increasing degree of importance about cultural inheritance in Hong Kong, it led to the foundation of Virtuoso Music Centre.
Growth Path
“According to the past experiences, the customers had very high awareness regarding the quality of both products and services. To enhance the teaching performance, VMC offered the tutor-training program, thereby delivering classical music instrument courses through a high standard teaching quality,” says Prof. Elvis Cheuk.
“Moreover, the teaching modes of music institution in European countries are also introduced and applied. This activates the musical sense and skill performing that also facilitate the development of intelligence and good personality. In addition to the systematic course design and Learning Progress Report system (LPR), it enables extreme high level of the course quality and excellent students’ results,” Prof. Cheuk explains.
Musical Options
“One of the main objectives of VMC is to satisfy customers’ needs and market demand, hence a wide range of courses are provided to students of all ages by holding individual class or group study mode, such as western classical and traditional Chinese instruments courses, music theory and composition courses. Based on the particular student level, VMC also inspires them through the participation of different music exams, competitions and concerts.
“Apart from those categories, string orchestra training program is also a core item. The HKVSO is an academic-based string orchestra which has been established in 2005, it is not only for performing during the concert, but also improve the students’ sight-reading skills, audio sensitivity, self-confidence and cooperation between team members.”
Furthermore, VMC has a lot of brands regarding western classical and traditional Chinese music instruments or accessories. VMC makes use of Instrument Order System (IOS) to provide professional services. Generally, customers can get their ordered products within five working days.
“I owe this honour to all the people who helped take me and my dream to this point and into the future.” – Prof. Elvis Cheuk
Expanding to Serve
“One of the obstacles faced in the HK market which was related to the shortage of talents, so that led to the foundation of Virtuoso Music Institute (VMI) in 2015. VMI offers Tutor Teaching and Training Certificate Program for classical music education industry in order to enhance tutor teaching skills and methodology. Moreover, VMI always cooperates with other local institutions and universities in foreign countries for providing effective pathway regarding further study and personal development.”
Based on the increasing awareness of holistic dimension of personal development, various kinds of courses have been launched in different teaching centers recently:
- Academic courses (GAPSK course, DSE intensive course, IELTS)
- Activity-based courses
- School interview classes
- VMC also enforces the development of:
- Tutor Teaching and Training Certificate program
- Classical music instrument program in primary and secondary school,
- Seminar and exhibition
- Professional music performance services
Tailor-made Brand
Although a trend of increasing number of classical music instruments production in the greater China market and even global market, it is more important for the quality assurance, VMC has its own violin-making consultants for producing international brand “Delicato” handmade-violin series. Furthermore, this tailor-made brand is verified by Chief Instrument Consultant in order to ensure the material and tone colour.
“The honor for attaining HK TOP 50 Industrial Leader and HK Prominent Educator that gives a great motivation for insisting my objective – sustainable pursuit of excellence which is the secret of success. I owe this honour to all the people who helped take me and my dream to this point and into the future,” concludes Prof. Cheuk.
For additional information, please visit www.virtuosomc.com
發揚音樂藝術 促進文化傳承
少數的企業家跟卓教授 PROF. ELVIS CHEUK 一樣，能夠同時作為演奏家及教育家，以其音樂的理解與造詣對社會作出宏觀層面的貢獻。
VMC 行政總裁及音樂總監 Professor Elvis Cheuk
配合香港分區地域發展及社會人口增長，藝晴音樂中心 (Virtuoso Music Centre, VMC) 於2003年創辦，以回應古典音樂教育需求上升及市民對文化傳承重要性的關注。
發展定位
卓教授敍述﹕「根據過往經驗，家長對教學質素的關注好像市民對產品質素的重視，同樣重要。」藝晴音樂中心定期的導師教學培訓，能夠確保優良的課程質素和教學水平。
卓教授再進一步說明﹕「VMC引入歐洲音樂學院的教學模式有助啟發學生音樂感和演奏技巧，亦有助促進智力和良好性格發展。另外系統化的課程設計和學習進度評估機制都能夠確保課程的優越性及學生的卓越成績。」
專業與全面的音樂教育
VMC其中一個主要目標是充分了解客戶需要和滿足市場需求。因此多年來致力提供多元化的音樂課程給予不同年齡學員，包括管弦樂器、傳統中國樂器、音樂理論，甚至作曲課程等。另外，VMC亦定期評估學員程度，保送或推薦學員參與不同的公開考試、比賽和演出。
弦樂團訓練計劃也是一個核心項目。早於2005年成立的HKVSO是一個集合學習、交流、演出三個重要目標的演出團體，樂團早於2006年開始已定期作公開演出，並獲一致好評。除此之外，樂團訓練還提升了團員視奏技巧、聽力靈敏度、個人自信心和團體合作精神等範疇。
樂器訂購方面，VMC代理多個國際知名品牌，包括中西樂器及各類相關配件，並運用專業的 (IOS) 系統以提供專業樂器訂購服務。客戶一般可在五個工作天內取得所訂購的貨品。
服務領域擴展
香港現正轉型為一個知識型社會，但其中一個障礙是人才短缺，在2015年促使了VMI學院的成立。學院除了為音樂業界提供教學和培訓證書課程，提升導師在課堂上的教學技巧和方法，另外亦經常與多間本地學院和海外大學合作，提供更多的升學途徑以促進升學進修或個人發展等範疇。
基於對「全面性」個人發展的意識越來越高，因此VMC在不同的教學及培訓中心分別提供多元化的課程。包括各類學術課程如GAPSK考試課程、DSE精讀課程和IELTS預備課程、升學面試班等。而在音樂教育的發展上，將會持續地推行中小學樂器培訓計劃，公開講座與樂器展覽，弦樂團團員公開招募計劃等。
量身訂造的樂器品牌
隨著內地及環球市場經濟發展，樂器的生產有上升的趨勢，但更重要的是樂器質素的保證。VMC 擁有專業的小提琴製作顧問，並由首席小提琴鑑定顧問進行質量評估及檢測，以確保國際知名小提琴品牌Delicato上乘材質和完美音色。
VMC再一次榮獲「香港最有價值企業」殊榮，並獲選香港 TOP 50 企業領袖和香港傑出教育家，給予卓教授和其團隊及VMC所有合作夥伴一個充分的認同和肯定，讓未來可以繼續向「追求卓越」的目標邁進。
Hong Kong’s Business Leaders share market and interest intelligence in the pages of HKMVC 2018
