In the competition for social media/on-line dominance, brands have gone past the ‘video is the new photo’ stage. Today, even video has to amaze, thrill and provide that ‘wow’ factor, says Yoyo Ng of iCLICK INTERACTIVE ASIA LTD.

Yoyo Ng, General Manager.

iClick Interactive Asia Group Limited (NASDAQ: ICLK) is an independent online marketing technology platform that connects worldwide marketers with audiences in China.

“Built on cutting-edge technologies, our proprietary platform possesses omni-channel marketing capabilities and fulfills various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick Interactive was established in 2009, currently operating in nine locations worldwide including Asia and London,” says Yoyo Ng, the company’s general manager in Hong Kong.

More than Just Creative Marketing     

“We mainly serve as an integrated cross-channel gateway that provides marketers with innovative and cost-effective ways to optimize their online marketing efforts throughout their marketing cycle and achieve their branding and performance-based marketing goals,” Ng explains.

“Our integrated data-driven solutions help marketers identify, engage and activate potential customers, monitor and measure the results of marketing campaigns, and create content catering to potential customers across different content distribution channels through both PC and mobile devices.”

“Furthermore, we were the largest independent online marketing technology platform in China in terms of gross billing in 2017 according to Frost & Sullivan. We had the largest Chinese consumer data set in terms of number of active profiled users in 2017 among independent online marketing technology companies in China; during 2017, we bridged the largest number of multinational companies to the China market among all independent online marketing technology platforms in China,” Ng explains.

Owning the ‘Digital Space’ 

“We are constantly looking for new ways to innovate within the digital world and deliver a better outcome for end users. Our Chief Product Officer, Yan Lee, is an entrepreneur and veteran in the big data and digital marketing space, and now leads the charge in driving the frontiers of data and programmatic marketing in iClick Interactive. Yan turns complex programmatic marketing options into a toolbox from which advertisers can pick and choose solutions to become more effective in the digital world.

“He has propelled the company’s growth launching several groundbreaking products including a movable native video platform, MoTV, serving native video ads; iAccess, a one-stop, cross-channel targeting solution specifically for agencies and brands; and iAudience, a data-management platform that allows marketers to gain an in-depth understanding of their potential and existing customers.”

“Our automated online marketing platform is powered by cutting-edge and proprietary technologies. Our refined big data analytics enable us to offer more effective marketing solutions, and increase our operational efficiency while ensuring the stability of our data and platform. Our marketing platform is built on highly scalable and reliable cloud-based infrastructure. This allows us to harness large quantities of real-time data and ensures high speed performance at a larger scale to accommodate more clients and increased complexity of their online marketing campaigns.”

One Stop Shop         

Ng says: “We provide marketers with one-stop access to a wide variety of cross-channel audience engagement opportunities in China. We are one of the first independent online marketing technology platforms in China to apply a data-driven approach to address marketers’ needs in China, and we have fostered in-depth knowledge of, and cooperation with leading online channels covering approximately 109,000 mobile apps and 2 million websites in the 30 days leading up to March 31, 2018, to help marketers, especially multinational marketers, navigate through the fragmented landscapes to identify and reach their potential customers.”

iClick Interactive has invested tremendous effort in building native products in the mobile arena, in particular iAudience and iAccess. Meanwhile, we keep deepening our relationships with media partners and extending our data application to a broader scope of marketing,” Ng concludes.

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Hong Kong’s Business Leaders share market and interest intelligence in the pages of HKMVC 2019