As the battle for mobile data insight and travellers patterns rises to new heights, companies like VPON BIG DATA GROUP are proving vital. Here’s how and why.

Arthur Chan, Chief Operating Officer.

Vpon Big Data Group is a leading big data company focusing on data analytics, cutting-edge technologies that provide advertisers with the broadest set of mobile data across Asia in delivering effective mobile data-driven advertising and marketing solutions,” says its chief operating officer Arthur Chan.

“Supported by the accumulation of massive data from 900 million mobile devices and strategic partnership with premium media resources across APAC, Vpon provides advertisers with customized data-centric advertising and marketing solutions, including data analytics services, branding and cross border marketing solutions,” he adds.

Headquartered in Taiwan, Vpon was established in 2008 and is currently operating in six locations in Asia Pacific, including Hong Kong, Shanghai, Taipei, Singapore, Tokyo and Osaka.

Unlocking Potential

With over 11 years of services in the fields of big data and digital marketing, Vpon focuses on establishing the digital marketing ecosystem through the amalgamation of data, technology and premium marketing channels.

The company has propelled its business growth across the APAC region and expanded its mobile proprietary data platform through strategic partnership with Qunar and UnionPay last year to meet the latent needs of advertisers and maximize the value of Vpon’s mobile proprietary data and to provide actionable insights from such data.

“We understand that this is an era of AI-First, while Big Data is the nutrient for Artificial Intelligence. Without its nourishment, AI will not be able to play its best role. However, mastering massive data but lacking the leading-edge technology fails to turn big data into actionable insights. There is still a huge demand from advertisers in different markets keen to look for technology partners with strong data capability in helping unlock their own data insights as well as look for more precise targeting on ad delivery especially on mobile,” Chan explains.

“Mobiles are becoming one of the major data generators through which a user’s online presence and choices can be analysed, this has led businesses to focus on mobile users and build more application that cater to the mobile-first generation and gather data easily,” he adds.

“Mobiles are becoming one of the major data generators through which a user’s online presence and choices can be analysed, this has led businesses to focus on mobile users and build more application that cater to the mobile-first generation and gather data easily,” – Arthur Chan

Industry-Leading Technology

Chan says: “We are disrupting the mobile arena by introducing marketers to cross-border data of travellers and site traffic to optimize branding and advertisement performance through targeting campaigns. We collaborate with credible high grade data providers to create profiles on cross border Asian travellers and develops models to provide accurate information to clients on targeting a specific audience.”

“With our proprietary Data Management Platform (DMP), we are able to analyse the online and offline customer behaviour of an international traveller. Vpon derives its data from three main sources – our own ad campaigns, our ad networks, and from data partners we work this. The data model enables marketers to deliver customized content to a targeted audience based on location, spending capability, preferences and usage of applications on the mobile device. One of our main innovations is our Trata DMP, the largest Asian tourists DMP, possesses 60 million tourists behaviour data covering their footprints at a glance.”

Vpon Big Data Group receives the trophy of excellence at Mediazone’s Most Valuable Services Awards in Hong Kong 2019.

Leveraging Power

Ever since Vpon started its business, it has been committed to its belief of ‘Data Drives Transactions’ and dedicated itself to providing the market with cutting-edge data centric solutions as to help advertisers to achieve their most effective marketing performance, yet leading the industry to grow and expand,” Chan notes.

“Pondering on the changing nature of data, we will strive to look for more partners in AI technology to optimize the performance of our solutions. We are expanding our data team this year as well to process the mass of data out there into helpful information and how to monetize it. As we believe that personalization is no longer the future, it is all combined with data analytics, AI and machine learning that can be leveraged by brands now and help them track and understand customers at a more personal level and provide this personalized experience.”

For additional information, please visit www.vpon.com

Hong Kong’s Business Leaders share market and interest intelligence in the pages of HKMVC 2020

Tagged in: