HLIA’s mission is to become the leading direct insurer of personal insurance delivering first class services to its customers, says DOROTHY SUNG.


Hong Leong Insurance (Asia) Ltd (“HLIA”) was established in Hong Kong in 1973 and today offers a wide range of general insurance products, including personal, commercial and corporate insurance, to meet the needs of individual, corporate and industrial clients, says Dorothy Sung, Head of Personal Insurance.

“We will deploy more resources in technological development to deliver a swift and convenient experience to our customers with comprehensive and professional insurance services,” Dorothy Sung, Head of Personal Insurance

“Through out the years, we have dedicated in delivering excellent and professional services and our pledge of high-quality services outstrips many competitors in the market,” Sung says adding that “leveraging on our digital commerce strength, we keep creating and enhancing our products to meet customer and market needs. Our simple and efficient online insurance platform continues to play a leading role in the market.”

“Through out the years, we have dedicated in delivering excellent and professional services and our pledge of high-quality services outstrips many competitors in the market,” – Dorothy Sung

Market Edge

“We possess superior financial strength, prudent risk management and strong parental support from our group company. All these convey full confidence to our customers and business associates. By providing effective insurance solutions and customer-oriented culture, HLIA is committed to excellence in service.”

“Looking forward to stay niche in this technology-driven era, we will be launching more fintech initiatives that is more modular, flexible and attuned to align with our customer centric strategy. We will deploy more resources in technological development to deliver a swift and convenient experience to our customers with comprehensive and professional insurance services. HLIA’s mission is to become the leading direct insurer of personal insurance delivering first class services to its customers.”

For additional information, please visit www.hl-insurance.com


Hong Kong’s Business Leaders share market and interest intelligence in the pages of HKMVC 2020