Smart ideas, innovative concepts and a die hard vision to succeed made ASTRUM HOLDINGS LTD an international competitor to reckon with its founder MANOJ KUMAR PANSARI tells the tale. 


Manoj Kumar Pansari, founder & CMD of Astrum Holdings Ltd.

Astrum recently reached a memorable milestone — 10 years in industry, no mean feat for any company in this challenging industry.

“Past 10 years Astrum has not only seen good growth and expansion but also introduced new innovative technology to the world,” says its founder Manoj Kumar Pansari, at a recently held annual event in China where all partners, associates and team members attended. Astrum unveiled its expansion plans and new initiatives at the event. Event was attended by the partners and associates from Australia, USA, South Africa, India, China, Hong Kong and Bangladesh.

“The biggest achievement for years 2020 will be to start its own production unit at India. Astrum has already acquired 5 acres of land and soon construction will start. Meanwhile Astrum has acquired a 45,000 square feet production facility in India where production already started in September’19 for some of it’s flagship products like Trolley Speakers and Power Banks,” revealed Kumar.

“Apart from this Astrum has also initiated a Innovation Centre where team of highly qualified engineers and developers will innovate new technology which will bring positive change in world, this will be a game changer and value added for Astrum globally.”

“Our markets will see smart and innovative devices coming from Astrum which will be both unique and affordable in line with our core ideology.” – Manoj Kumar Pansari

Exacting Strategy

“The Astrum range consist of Smart Gadgets, Mobility Accessories and IT Peripherals and in total we offer more than 400+ products to the world,” says Kumar adding that in the last 2-3 years the global accessories market has matured positively for Astrum and the company has registered incremental growth year-on-year. The global accessories industry is witnessing high growth and trends show it will continue to grow for next few years.”

Kumar says, over the last 10 years Astrum has created good bases with its quality with affordable prices in the world. He notes that the acceptance and demand for smart and interactive gadgets is growing and the brand is already well placed in this space.

“Astrum is now having dual strategy to capture the growth in Accessories & Smart Gadgets, one grows in existing markets and the second; adds new partners in untapped markets. We will be getting more and more value added and innovative devices for our partners.”

Astrum Holdings Ltd. receives the trophy of excellence at Mediazone’s Most Valuable Services Awards in Hong Kong 2019.

“Astrum is now having dual strategy to capture the growth in Accessories & Smart Gadgets, one grows in existing markets and the second; adds new partners in untapped markets.” – Manoj Kumar Pansari

Adding Value

Kumar says, “Astrum always been recognized for its innovative products in global market and we will continue to our value add in that space. Our upcoming innovation center will make our position and offering stronger in world. We are looking world to use technology to lead better, healthy and longer life. While we bring that future to world we are also much focused and dedicated that the products and services has to be at affordable prices.”

“We think long term, our production unit, innovation center are part of that global vision. Soon we will be expanding to some of other big world markets. Apart from that Astrum is now growing its marketing and support teams to explore growth in existing markets where we already have market share and value added partners.

“Markets will see smart and innovative devices coming from Astrum which will be both unique and affordable. The global accessories market is growing and Astrum is looking to be a key value-added brand,” Kumar concludes.

For additional information, please visit www.astrumworld.com


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