BestServe Financial Limited continues to lead in the competitive pensions market in Hong Kong with its innovative approach and comprehensive service offerings. Renowned for its strategic blend of customer sensitivity, market acumen and technological innovations, BestServe stands out in the industry.

Hermila Lam, Head of BestServe at BestServe Financial Limited

“We have over 20 years of pension administration experience in Hong Kong. We serve employees, self-employed persons, employers and providers of Mandatory Provident Fund (MPF) Schemes and Occupational Retirement (ORSO) Schemes,” states Hermila Lam, Head of BestServe at BestServe Financial Limited. “This capability empowers us to provide customized solutions that cater to the varied needs of our clients.”

BestServe is dedicated to delivering top-tier pension administration services through multiple channels, including face-to-face service centers, a professional hotline, and digital platforms such as websites and mobile apps. The company places high value on customer feedback, consistently conducting satisfaction surveys to perpetually refine its services.

“Our customer-centric strategy has enabled us to maintain a personal connection with clients through various means, including virtual meetings during the pandemic,” Hermila elaborates. “We have been serving our customers online since November 2011 when BestServe launched, a market-first online platform for the MPF industry that gave users the power to view and compare the historical performance of all MPF constituent funds in Hong Kong with just a few clicks online.”

Enhancing User Experience

In a significant move to further boost user engagement and streamline the management of Mandatory Provident Fund (MPF) accounts, BestServe Financial Limited has rolled out a major update to its MPF mobile application, now rebranded as Sun Life MPF. This strategic enhancement, effective from November 9, 2023, introduces several new features designed to offer a more intuitive and efficient user experience.

The Sun Life MPF app enables clients to effortlessly manage their MPF accounts and portfolios. Users can conveniently view their financial landscape, adjust investment mandates, and switch funds to align with their personal preferences and financial objectives, all within a single, user-friendly interface. Additionally, the app offers a secure and convenient method for clients to access and download their electronic statements for the past 24 months, aiding them in maintaining a comprehensive record of their transactions and account performance.

Furthermore, the app augments the control users have over their investment decisions by providing real-time updates on the status of submitted instructions and the flexibility to cancel instructions before the cut-off time. Users can also swiftly update their contact details, ensuring they receive timely and pertinent notifications about their MPF accounts.

“At BestServe, our clients are at the heart of our operations, and our mission is to provide exemplary service. We will continue to innovate and adapt to the changing needs of our customers by integrating state-of-the-art technology and constantly improving customer services,” Hermila concludes.

The Mediazone Group extends its congratulations to BestServe Financial Limited for being honoured with the Hong Kong’s Most Valuable Companies 2024 Award. We anticipate the company’s continued success in its endeavours.

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