{"id":1209,"date":"2016-09-30T10:00:02","date_gmt":"2016-09-30T02:00:02","guid":{"rendered":"http:\/\/hkmvc.mediazone.com.hk\/?p=1209"},"modified":"2017-10-06T07:46:29","modified_gmt":"2017-10-06T07:46:29","slug":"heartfelt-market-applause-for-the-sole-of-comfort-ecco","status":"publish","type":"post","link":"https:\/\/www.mediazone.com.hk\/hkmvc\/2016\/09\/30\/heartfelt-market-applause-for-the-sole-of-comfort-ecco\/","title":{"rendered":"Heartfelt Market Applause for the Sole of Comfort | ECCO"},"content":{"rendered":"

The Hong Kong market has grown increasingly captivated by one imaginative, lifestyle footwear brand with its simple designs, ergonomic comfort offerings, quality of customer care and reasonable pricing. MICHAEL LI, General Manager, Retail-ECCO Greater China, tells us how and why.<\/h2>\n
\n

Hong Kong\u2019s discerning consumers are spoilt for choice. The upside of this (for brands) is that true customer-centric quality finds and hits its mark quicker. Few are better placed than Michael Li, General Manager, Retail-ECCO Greater China to speak on how and why ECCO, a brand that has totally captured the potential of the Hong Kong market. The brand\u2019s marketing efforts have strategically targeted the \u201cinteractive user experience\u201d thus driving brand engagement, creating lasting memories thus growing the brand\u2019s already huge fan base.<\/span><\/p>\n

Closer to Consumers <\/span><\/h3>\n

\u201cIt\u2019s a combination of simple Scandinavian design, authentic material, robust craftsmanship and honest pricing, all in keeping with our family owned-operated heritage, says Li, who presides over the brand\u2019s retail channels in Hong Kong, Macau, Taiwan and China.<\/span><\/p>\n

\u201cOur brand is about comfort and style, and that\u2019s what\u2019s made it successful across Greater China. To share more about Hong Kong market, it is a market that is sophisticated enough to recognize good value and is able to sense the intent of a truly customer-centric brand. Considering people spend more than half their day wearing shoes, which in fact support the whole body, there is a direct correlation between comfort of feet and productivity. ECCO is able to provide that relaxing comfort, make a holistic difference to the life and style of the wearer and that\u2019s why we\u2019ve attracted such applause.\u201d <\/span><\/p>\n

While ECCO continues to win awards at home and abroad, no body underscores the brand\u2019s value better than Michael Li. \u201cThe real and best award comes from the customer\u2019s experience with the brand.\u201d<\/span><\/p>\n

\"\"

Michael Li: \u201cOur mission is to be part of our customer\u2019s every day journey \u2013 every stylish and comfortable step of the way.\u201d<\/p><\/div>\n

From Leather to Shoes <\/span><\/h3>\n

Founded in the small town of Bredebro in southern Denmark in 1963 by Karl Toosbuy, ECCO owns and manages every aspect of its leather and shoe productions, as well as its distribution to end-consumers. It is among the largest producers in the world of high-quality leather, used in ECCO\u2019s shoes, and its own production of leather goods.<\/span><\/p>\n

\u201cFrom inception, our focus has been on obtaining the highest achievable quality,\u201d says Li. \u201cBesides our own production of top quality leather, we\u2019ve maintained our attention to detail, ergonomic design to complement the foot, vertical integration and adherence to best-business-practices with a view to offering our customers the comfort and sincerity of product they want and deserve.\u201d <\/span><\/p>\n

Comfort and quality rank high on the customer\u2019s wish list especially when they love the product they have purchased, says Li. <\/span><\/p>\n

ECCO shoes is most famous for its comfort and durability. Thanks to the brand\u2019s special manufacturing process – Direct Injection Process, by injecting PU directly onto the outsoles of the shoe. This process ensures shoes not only stylish yet most importantly, extremely comfortable on each step. <\/span><\/p>\n

With a total of 21 retail channels in Hong Kong and 4 stores in Macau, ECCO shoes is winning the fight for consumer\u2019s hearts thanks to its strategic plan \u2013 to fit into all lifestyles and become part of the life journey of our consumers – every step of the way.<\/span><\/p>\n

\n

\u201cWe\u2019ve maintained our attention to detail, ergonomic design to complement the foot, vertical integration and adherence to best-business-practices with a view to offering our customers the comfort and sincerity of product they want and deserve.\u201d<\/span><\/em><\/h3>\n<\/blockquote>\n

Innovation is Key <\/span><\/h3>\n

Spurred on by its success, the brand\u2019s begun offering wider range of footwear and leather accessories including contemporary bags, belts, wallets, card-holders and shoe care products.<\/span><\/p>\n

\u201cOur focus is on lifestyle and leisure,\u201d Li says, adding, \u201cdesign follows function. We continue to collaborate with different partners and design academics to create innovative footwear that offer the most comfort, best fit and best-inclass foot care.\u201d In addition, we are committed to keep elevating our product quality and strikes for break-through product offering each season. <\/span><\/p>\n

ECCO is growing its \u2018active\u2019 category catering increasingly to the athletics and leisure segment while staying true to its lifestyle mission. \u201cWe are a \u2018personal\u2019 brand,\u201d Li says. \u201cOur range includes formal, casual, performance shoes, accessories and shoe care products. Our mission is to be part of our customer\u2019s journey through life \u2013 every stylish and comfortable step of the way,\u201d concludes Li.<\/span><\/p>\n

\"\"<\/p>\n

For additional information please visit http:\/\/hk.ecco.com<\/strong><\/a> ECCO Facebook: ECCO Shoes<\/strong><\/a><\/span><\/p>\n

\n

Hong Kong\u2019s Business Leaders share market and interest intelligence in the pages of HKMVC 2017<\/p>\n","protected":false},"excerpt":{"rendered":"

The Hong Kong market has grown increasingly captivated by one imaginative, lifestyle footwear brand with its simple designs, ergonomic comfort offerings, quality of customer care and reasonable pricing. MICHAEL LI, General Manager, Retail-ECCO Greater China, tells us how and why. Hong Kong\u2019s discerning consumers are spoilt for choice. The upside of this (for brands) is […]<\/p>\n","protected":false},"author":1,"featured_media":4033,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[255,93,120,58,16],"tags":[23,82,115,119],"class_list":["post-1209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cover-story","category-fashion-apparel","category-hkmvc-2017","category-hkmvc-awards","category-lifestyle","tag-fashion","tag-life-style","tag-luxury","tag-shoes","dropcap-y","no-lazy-placeholder"],"yoast_head":"\nHeartfelt Market Applause for the Sole of Comfort | ECCO - Mediazone's Hong Kong's Most Valuable Companies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediazone.com.hk\/hkmvc\/2016\/09\/30\/heartfelt-market-applause-for-the-sole-of-comfort-ecco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heartfelt Market Applause for the Sole of Comfort | ECCO - Mediazone's Hong Kong's Most Valuable Companies\" \/>\n<meta property=\"og:description\" content=\"The Hong Kong market has grown increasingly captivated by one imaginative, lifestyle footwear brand with its simple designs, ergonomic comfort offerings, quality of customer care and reasonable pricing. 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