{"id":1220,"date":"2016-09-30T16:00:02","date_gmt":"2016-09-30T08:00:02","guid":{"rendered":"http:\/\/hkmvc.mediazone.com.hk\/?p=1220"},"modified":"2017-10-06T07:42:03","modified_gmt":"2017-10-06T07:42:03","slug":"perfecting-the-art-of-beauty-cosderma","status":"publish","type":"post","link":"https:\/\/www.mediazone.com.hk\/hkmvc\/2016\/09\/30\/perfecting-the-art-of-beauty-cosderma\/","title":{"rendered":"Perfecting the Art of Beauty | COSDERMA"},"content":{"rendered":"<h2>Helping Hong Kong\u2019s saturated beauty market to see through the mist, COSDERMA is making a huge difference to the consumer. Its Managing Director WENDY TSUI, explains how.<\/h2>\n<hr \/>\n<p><span style=\"color: #000000;\">Hong Kong\u2019s profit-driven cosmetics market is rapidly growing to make place for the good, bad and ugly. Smart and often misleading advertisements and lack of governmental controls are making it increasingly hard for consumers to mix and match what\u2019s best for their needs. <\/span><\/p>\n<p><span style=\"color: #000000;\">So CosDerma was set up to educate the market with knowledge-based services that help people choose what\u2019s right for them, says Wendy Tsui, CosDerma\u2019s managing director.\u00a0<\/span><\/p>\n<h3><span style=\"color: #000000;\">Consumer Responsibility <\/span><\/h3>\n<p><span style=\"color: #000000;\">\u201cThe medical beauty industry in Greater China and has grown very fast, however, it lacks control by the government and related institutions which often provide the wrong messages while just focusing on making profit. Many of the medical aesthetic procedures are not carried out by doctors and pose a high risk for customers,\u201d says Tsui, adding that her company\u2019s mission is to render professional services and spread the correct message and hope that they can experience this premium service in Hong Kong.<\/span><\/p>\n<h3><span style=\"color: #000000;\">Added Value <\/span><\/h3>\n<p><span style=\"color: #000000;\">\u201cWe operate our centre in a medical clinic format, with all treatments are 100% under doctor\u2019s supervision,\u201d says Tsui. \u201cClients are offered the advanced tailor-made solutions from simple skin care to advanced aesthetic treatments after the consultation by doctor. We emphasize on aesthetic treatments which help to achieve healthy, young looking skin rather than simple facial treatment. We seldom place advertisement to promote our clinic since our clients are 100% from referral and this enables us to pass on the savings to the customer.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Tsui adds: \u201cWhile our business has seen an impact from the overall negative impression of the fly-by-night beauty industry and of course, the economic downturn as well as conscientious company, professionalism oriented, and happy to educate the consumer with the right concepts of beauty and health.\u201d \u201cWe do not participate in the price war, instead, we will keep a stable price level to maintain our brand\u2019s image, reputation and service standard,\u201d says Tsui. <\/span><\/p>\n<h3><span style=\"color: #000000;\">True to Values <\/span><\/h3>\n<p><span style=\"color: #000000;\">\u201cExpansion into China is an option but not at the moment. We prefer to consolidate our position rather than expand for the sake of it. We would like to devote more resources in improving our services rather than open new branches and spread the word of our unbiased, professional services via social media like WECHAT and facebook. Our success secret is simple \u2013 \u2018cultivate yourself before you can achieve a harmonious family, then you can talk about ruling a country and ultimately head for pacifying the whole world.\u2019 (\u4fee\u8eab\u9f4a\u5bb6\u6cbb\u570b\u5e73\u5929\u4e0b). We believe our professional, passion and sincerity of conscience remain the key factors of our success,\u201d Tsui concludes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4028\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2016\/09\/hkmvc17_CosDerma2.jpg\" alt=\"\" width=\"823\" height=\"516\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2016\/09\/hkmvc17_CosDerma2.jpg 823w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2016\/09\/hkmvc17_CosDerma2-600x376.jpg 600w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2016\/09\/hkmvc17_CosDerma2-300x188.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2016\/09\/hkmvc17_CosDerma2-768x482.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2016\/09\/hkmvc17_CosDerma2-450x282.jpg 450w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/p>\n<p><span style=\"color: #000000;\">For additional information, please visit <a style=\"color: #000000;\" href=\"http:\/\/www.cosdermahk.com\" target=\"_blank\" rel=\"noopener\"><strong>www.cosdermahk.com<\/strong><\/a><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4029\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2016\/09\/hkmvc17_CosDerma3.jpg\" alt=\"\" width=\"300\" height=\"93\" \/><\/p>\n<hr \/>\n<p>Hong Kong\u2019s Business Leaders share market and interest intelligence in the pages of HKMVC 2017<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Helping Hong Kong\u2019s saturated beauty market to see through the mist, COSDERMA is making a huge difference to the consumer. Its Managing Director WENDY TSUI, explains how. Hong Kong\u2019s profit-driven cosmetics market is rapidly growing to make place for the good, bad and ugly. Smart and often misleading advertisements and lack of governmental controls are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4027,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,255,120,58,99],"tags":[74,100,96],"class_list":["post-1220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-cover-story","category-hkmvc-2017","category-hkmvc-awards","category-medical-beauty","tag-beauty","tag-medical-beauty","tag-skincare","dropcap-y","no-lazy-placeholder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perfecting the Art of Beauty | COSDERMA - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediazone.com.hk\/hkmvc\/2016\/09\/30\/perfecting-the-art-of-beauty-cosderma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perfecting the Art of Beauty | COSDERMA - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies\" \/>\n<meta property=\"og:description\" content=\"Helping Hong Kong\u2019s saturated beauty market to see through the mist, COSDERMA is making a huge difference to the consumer. 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