The city most have come to know is a product of design. All seen is a confluence of vision by business, government, and human need. <\/span><\/p>\n These however, only exert in vague terms and broad strokes. It takes certain discipline and genius to perceive and make the finer details materialize. <\/span><\/p>\n Alex Choi Design & Partners has done so, many times, and is responsible for much of Hong Kong\u2019s iconic look, to which many have grown accustomed.\u00a0<\/span><\/p>\n Alex Choi entered the workforce at a pivotal moment in the region\u2019s recent history. \u201cAfter the thriving industrial period, Hong Kong began to change its economic activities. Many factories had transitioned from OEM to ODM, creating their own designs and brands,\u201d says Choi. \u201cOpportunities came with good timing and good relationships; I had quite a few potential clients, gained from doing freelance jobs during college. My business started mainly in drafting stylish shops for fashion designers.\u201d<\/span><\/p>\n Among his most prestigious early projects is his participation in the development of Hong Kong International Airport, which earned him enough favorable repute, at a timely career juncture. \u201cI had to choose between following my current employer Foster Asia to London and staying in Hong Kong. I decided to start my own business in my hometown.\u201d<\/span><\/p>\n Alex Choi Design & Partners provides services for shops, offices, food & beverage establishments, movie theatres, and the like. The clients include 3 Mobile, Broadway Cinema, Fortress, Hang Seng Bank and IFC. The visual characteristics of Hong Kong span natural landscape, Chinese heritage, and modern, fusion commercial spaces such as those the design firm has built.<\/span><\/p>\n \u201cTertiary sector industries including retail make up the main economic activity in Hong Kong, and a higher tier design is needed with intense competition. To stand out in the market, shop design is essential to a brand\u2019s image, especially for those with chain stores, as consistency is one of the key points. We focus on retail shop design and specialize in rebranding,\u201d says Choi.<\/span><\/p>\n Working in retail often means being able to implement across multiple branches and locations, and the firm has gotten exceedingly good at the job. \u201cThe concept of the modular chain store is very useful \u2013 even suitable to apply with cinemas. We can provide the fitting out guideline or visual identity manual for clients\u2019 in-house design teams to roll out in different branches. It is very important when there are hundreds to over a thousand shops in Mainland China run by franchisees. The guideline guarantees consistency.\u201d<\/span><\/p>\nTurning Point <\/span><\/h3>\n
Business to Business <\/span><\/h3>\n