Until recently, particularly in Hong Kong, there have been very few truly nutritious options. This is her contribution in the movement towards healthier eating.<\/span><\/p>\n \u201cAnything But Salads (ABS) is the only internationally award-winning health foods company in Hong Kong. We specialize in creating unique and delicious, synergistic functional foods,\u201d says Calista. \u201cWe are on a mission to democratise health food so that everyone can enjoy its benefits. We have conquered stereotypical assumptions that healthy tastes bland and snacks are bad for you.\u201d<\/span><\/p>\n A more conscious and Internet-savvy public continues to exhibit greater awareness and shifting attitudes in wellness. \u201cThe health industry is growing at a steady and increasing rate month on month. Global organic food & beverage is expected to reach US $211.4 billion by 2020, growing at a Compound Annual Growth Rate (CAGR) of 15.7% from 2014 to 2020. Organic frozen and processed food accounted for 28% of total market revenue globally in 2013,\u201d says Calista. \u201cIn Hong Kong, we see many new health shops and brands coming up, and customers are paying more attention to healthy eating.\u201d<\/span><\/p>\n However, almost as a rule, the region can be a tricky place to introduce new products and services. \u201cWhen we began, the Hong Kong community was foreign to the concept of healthy foods tasting good, and they had little knowledge about what healthy meant. We overcame this by persisting in spreading the word about health, engaging the health community in Hong Kong and by giving samples and sponsoring food at major events (e.g. for H&M).<\/span><\/p>\n \u201cNow, we have created a special niche for ourselves by combining Traditional Chinese Medicinal herbs and Ayurvedic herbs in our foods. We realise that people are not used to the concept that food is Nature\u2019s medicine. This required us to invest a lot of time and effort into educational marketing. We have given public talks and educational speeches about the benefits of herbs, explained what synergistic nutrition is and educated customers on how to differentiate between truly healthy and \u2018healthy-but-unhealthy\u2019 products.\u201d <\/span><\/p>\n \u201cABS goes against the grain of other food companies by never cutting corners in our process and lab-testing our raw materials before use,\u201d Calista says. \u201cWe choose to cooperate with Mother Nature by enhancing nature\u2019s gifts with little or no processing. Our model increases value, lowers risks and eliminates fear. ABS sells more than just products. We sell you peace of mind. Successfully synthesising function with deliciousness, we are paving the way for the future of food and innovation with integrity and respect.\u201d<\/span><\/p>\nHealthy Perspective <\/span><\/h3>\n
You Are What You Eat <\/span><\/h3>\n
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