What constitutes capacity to deliver? Timely arrival of quality product is the basic principle, but with many industries, this concept is elusive. For any organization promising total integrated marketing solutions, matching and surpassing the standards of your last work while offering something relatively unique and original is the big problem. Only the best enjoy the prestige and recognition required; not just for repeat business and referrals, but to also stay afloat. Longevity is a sign of excellence, and Activation Group wears the insignia proudly.<\/span><\/p>\n More than ten years has passed since a team of twenty, headed by Managing Director Steve Lau, Executive Creative Director Frankie So, and Activation Events General Managers Ben Chan and Christine Low, banded together to create Activation Group. Its purpose: to dominate the mega-event industry for the luxury and premium brand category. All members of the twenty-man collective hail from a background in luxury goods and professional events — a quintessential strike team assembled for the task.<\/span><\/p>\n Compared with fast-moving consumer goods, the luxury and premium sector is frightfully demanding. Every detail of any marketing exercise is under heavy scrutiny, each aspect must reflect brand image and values. A brilliant concept executed flawlessly is the job order. There is no latitude in an event for testing or rectifying mistakes.<\/span><\/p>\n Such was the case with the Louis Vuitton Mongolia flagship store opening in 2009. A landmark project, Activation Group was delegated to trumpet the official entrance of Louis Vuitton in the country. This included ribbon cutting in its 5,300 square foot, multi-storey location at Central Tower in the nation\u2019s capital of Ulan Bator, as well as the after-party expecting over 1,000 guests. Despite temperatures at extreme lows of \u221240 \u00b0C, the launch was a booming success, setting the precedent for the company\u2019s work and securing its position as a preferred and highly coveted, marketing partner.<\/span><\/p>\nPlanting the Flag <\/span><\/h3>\n
Cover All Bases<\/span><\/h3>\n