Kaye Dong\u2019s story is best told in her own words. \u201cI have always loved design. From an early age, I was always rearranging furniture at home and cutting out magazine clippings of beautiful interiors. In 2010, after the birth of my second child, I took the leap and started my own interior design firm with only 3 staff. Today, we are a strong team of 18,\u201d say Dong, about how her flair for design inspired her. <\/span><\/p>\n \u201cHaving come from a non-design background and with no prior experience in running a business, it was a very brave move at the time and I don\u2019t think I would have done it if it weren\u2019t for the support and encouragement of my husband.\u201d\u00a0<\/span><\/p>\n \u201cI met my current business partner, Demon Cheung, through friends at a business event. We collaborated on a few projects and we just clicked. It was clear that although we possessed different strengths and personalities, we shared very similar work ethics. Our vision and values are very much aligned. This is very important in any business partnership. We merged our companies in 2013 to form The Good Studio. <\/span><\/p>\n This pooling of talent has seen us through thick and thin, says Dong. <\/span><\/p>\n \u201cDespite the economic downturn the desire for a high quality of life still remains strong. <\/span><\/p>\n There will always be a need for interior design and construction, although the competition is strong. So, in order to remain a top choice for our current and prospective clients, we will continue to focus on enhancing the quality of our service and design work.\u201d<\/span><\/p>\n \u201cEach of the projects we work on is completely unique and created for \u2018people\u2019. We see beyond the actual space and connect with the people behind the project; the staff who will be working in the office, the chefs who will be working in kitchens, the family who will be living in the home. Our projects are our clients. We work with people, not spaces. These relationships built on trust, honesty and transparency are our biggest asset. Designing is the easy part.\u201d<\/span><\/p>\n Speaking about the competitive state of the industry, Dong says that in a very demanding market that Hong Kong is, \u201cwe need to be very flexible and adaptable to our clients\u2019 needs. More often now, our clients want us to take care of everything, making us the main point of contact for the entire project. Take for example one of our recent hospitality projects asked us to coordinate and manage the re-branding of their group as well as the shop design and fit out because they saw the launch as one whole project and only wanted one point of contact. Our goal is to reduce the levels of stress that often comes with a home renovation, office refurbishment or shop opening.\u201d <\/span><\/p>\nDream Comes True <\/span><\/h3>\n
People-centric Work <\/span><\/h3>\n