It was 1933 when an enterprising migrant developed an idea to peddle his mobile cart along the street of Chinatown to sell his unique and tasty homemade barbecued meat. <\/span><\/p>\n Business was especially brisk during festive seasons for this high quality delicacy which Teo Swee Ee introduced as\u2026\u2018Bakkwa\u2019. <\/span><\/p>\n \u201cWith over 80 years of commitment under our belt, our value remains unchanged. We believe in delivering the finest to our customers and their loved ones and for them to experience enjoyable moments in life through the sharing of our products,\u201d says Ivan Wong, Director of the company in Hong Kong. <\/span><\/p>\n \u201cThe end of Japanese Occupation marked the beginning of a dynamic phase of our history; the first store was opened under Mr Teo\u2019s visionary leadership in Rochor Road during 1945 – one of Singapore\u2019s busiest district. <\/span><\/p>\n \u201cHaving established as a barbecued meat specialist of repute in Singapore, Rochor Road branch quickly became the place to buy the freshest Bakkwa and finest gifts.\u201d<\/span><\/p>\n In those days , the store on Rochor Road was constantly obstructed by large vehicles parked outside the shop entrance. This hindered potential customers from locating the store. <\/span><\/p>\n Mr Teo turned the problem around into a brilliant marketing idea by placing the Bee Cheng Hiang brand on the vehicles.<\/span><\/p>\n The approach blossomed into strategic brand placement as lorries and trucks could be found with the brand on the road. Bee Cheng Hiang became one of the first in Singapore to use mobile advertisements.<\/span><\/p>\n \u201cBeing our signature product, bakkwa taste better when it has just been grilled so we make it fresh every day as an unwavering commitment to our customers. <\/span><\/p>\n The taste of our bakkwa is complex with a rich hint of barbecue aroma that will linger on the palate. This will never change,\u201d says Wong.<\/span><\/p>\n \u201cBee Cheng Hiang represents the creation of delight that extends to all generations, the breaking of geographic border barriers, and the ability for consumers around the globe to enjoy and share our products,\u201d says Wong.<\/span><\/p>\n Today, Bee Cheng Hiang has grown from a humble zinc and wood store at Rochor Road into a thriving enterprise with a presence extending far beyond the shores of Singapore.<\/span><\/p>\n Emerging as the market leader in the barbecued meat industry with 42 retail outlets locally, we have broadened our international growth to include over 312 outlets across 10 countries in Singapore, Malaysia, China, Hong Kong, Macau, Taiwan, Korea, Japan, Indonesia, Philippines and Thailand. <\/span><\/p>\n The company continues to expand in key locations across our priority markets, employing a mix of ownership models including franchises.<\/span><\/p>\nTurning Point <\/span><\/h3>\n
Delighting Hearts <\/span><\/h3>\n
Setting Standards <\/span><\/h3>\n