{"id":1639,"date":"2016-08-30T10:38:32","date_gmt":"2016-08-30T02:38:32","guid":{"rendered":"http:\/\/hkmvc.mediazone.com.hk\/?p=1063"},"modified":"2017-10-06T08:31:27","modified_gmt":"2017-10-06T08:31:27","slug":"what-women-really-want-avenda","status":"publish","type":"post","link":"https:\/\/www.mediazone.com.hk\/hkmvc\/2016\/08\/30\/what-women-really-want-avenda\/","title":{"rendered":"What Women Really Want! | AVENDA"},"content":{"rendered":"<h2>A single mother finds insurmountable courage to take on a multi-billion dollar international industry with nothing more than imagination, a \u2018will-do\u2019 attitude and a belief in the power of love.<\/h2>\n<hr \/>\n<p><span style=\"color: #000000;\">Adeline Chan looks like your typical Hong Kong Chinese office-goer with the same cares and concerns of any average mum. Look again, and you see a hard-working entrepreneur who tells an engaging story. From a near hopeless state of despair, she\u2019s built a thriving business selling exquisite jewellery from her e-store to women globally. <\/span><\/p>\n<p><span style=\"color: #000000;\">Her mission is to manifest the loveliness of every woman\u2019s sensuality and aesthetic values through pieces of hand-crafted jewellery that tell a story of their own.\u00a0<\/span><\/p>\n<h3><span style=\"color: #000000;\">Leap of Faith <\/span><\/h3>\n<p><span style=\"color: #000000;\">Avenda Jewellery started in 2014 when the mother of one decided to live her own life and realise her dream through her passion for jewellery design and devotion to make pieces which resonate strongly with women like her \u2013 driven by passion and an unshakable belief in her own strongest convictions.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cI started out on my own because I knew that I wanted a better future for my daughter. I am her only hope so as a single mother, the choice was clear. Stay employed or take on the challenge. I had no capital, only few contacts in the industry and little knowledge of Internet-based selling. So, it was a leap of faith. I wanted my designs to express solidarity, character, value, belief, spirit and purity. Eventually, my hard work paid off and the market for my kind of honest designs began opening up. Today, we are selling briskly through my e-store and the brand is opening up new avenues of interest among mother\u2019s groups, young female entrepreneurs, hobby circles, women\u2019s interests groups and even young adults who want beauty at reasonable prices.\u201d<\/span><\/p>\n<h3><span style=\"color: #000000;\">Inspire, Always! <\/span><\/h3>\n<p><span style=\"color: #000000;\">\u201cMost people have problems. Life is full of setbacks especially for those who want to get ahead, achieve more and enjoy a better lifestyle. It is these people whom I hope to inspire with my story. I want to celebrate the feminine, cherish and value the concept of motherhood and foster a culture of appreciation, through my line of jewellery,\u201d says Chan.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cThe brand\u2019s philosophy is to bring my vision of world\u2019s magic and beauties into original jewellery, inspired by a city, its people, its culture and its history that deeply touches me and arouses my imagination.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">This vision has turned into elegant and easy to wear, modern, poetic and inspired creations. Avenda jewellery focuses on fine details, quality and craftsmanship to create the unique and right look. <\/span><\/p>\n<p><span style=\"color: #000000;\">But what makes also Avenda so unique, is offering my jewellery through the most modern and comfortable way to shop: Internet.<\/span><\/p>\n<p><span style=\"color: #000000;\">Avenda is the first jewellery brand in Hong Kong to have decided to base their development only through the Internet. Thus having no shop rental or stock costs to support ensures buyers get the best price for each creation. <\/span><\/p>\n<p><span style=\"color: #000000;\">In our e-boutique, each product is produced once ordered and is made with the best craftsmanship. As I believe purchasing a jewellery should only be a pleasure, with Avenda you\u2019ve got all the advantages of purchasing online but also with all the guaranties of this modern way of shopping: easy and secure payment, free delivery and free returns.\u201d<\/span><\/p>\n<h3><span style=\"color: #000000;\">What Buyers Want <\/span><\/h3>\n<p><span style=\"color: #000000;\">While Chan concedes that the world of costume jewellery is spoilt for choice, she sees a growing market for brands with a story. She should know. During 14 years, for a French International Group, she travelled the world, discovering the way people from Europe, USA or Australia like to wear jewellery, what jewellery they like, what stones they prefer. Coupled with my knowledge of Asian ladies habits.\u201d <\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cBehind every design, inside every piece of jewellery, resides the spirit of my determination to succeed against all odds. I believe this is more valuable to my buyers simply because that\u2019s what makes my jewellery more than just design, form, colour, value or feature. It makes each piece a gift of love. That\u2019s what women really want.\u201d concludes Chan.<\/span><\/p>\n<p><span style=\"color: #000000;\">For additional information, please visit <a style=\"color: #000000;\" href=\"http:\/\/www.avenda.com.hk\" target=\"_blank\" rel=\"noopener\"><strong>www.avenda.com.hk<\/strong><\/a><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4122\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2016\/08\/hkmvc17_Avenda2.jpg\" alt=\"\" width=\"823\" height=\"614\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2016\/08\/hkmvc17_Avenda2.jpg 823w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2016\/08\/hkmvc17_Avenda2-600x448.jpg 600w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2016\/08\/hkmvc17_Avenda2-300x224.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2016\/08\/hkmvc17_Avenda2-768x573.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2016\/08\/hkmvc17_Avenda2-160x120.jpg 160w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2016\/08\/hkmvc17_Avenda2-402x300.jpg 402w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/p>\n<hr \/>\n<p>Hong Kong\u2019s Business Leaders share market and interest intelligence in the pages of HKMVC 2017<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A single mother finds insurmountable courage to take on a multi-billion dollar international industry with nothing more than imagination, a \u2018will-do\u2019 attitude and a belief in the power of love. Adeline Chan looks like your typical Hong Kong Chinese office-goer with the same cares and concerns of any average mum. Look again, and you see [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4121,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120,58,113],"tags":[22,23,114,115],"class_list":["post-1639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hkmvc-2017","category-hkmvc-awards","category-jewellery","tag-design","tag-fashion","tag-jewellery","tag-luxury","dropcap-y","no-lazy-placeholder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Women Really Want! | AVENDA - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediazone.com.hk\/hkmvc\/2016\/08\/30\/what-women-really-want-avenda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Women Really Want! | AVENDA - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies\" \/>\n<meta property=\"og:description\" content=\"A single mother finds insurmountable courage to take on a multi-billion dollar international industry with nothing more than imagination, a \u2018will-do\u2019 attitude and a belief in the power of love. 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