{"id":1725,"date":"2017-03-13T10:10:07","date_gmt":"2017-03-13T02:10:07","guid":{"rendered":"http:\/\/hkmvc.mediazone.com.hk\/?p=1725"},"modified":"2017-10-06T03:32:00","modified_gmt":"2017-10-06T03:32:00","slug":"leading-hi-tech-accessories-brand-set-to-cash-in-on-demand-boom-astrum-holdings-limited","status":"publish","type":"post","link":"https:\/\/www.mediazone.com.hk\/hkmvc\/2017\/03\/13\/leading-hi-tech-accessories-brand-set-to-cash-in-on-demand-boom-astrum-holdings-limited\/","title":{"rendered":"Leading Hi-Tech Accessories Brand Set to Cash in on Demand Boom | ASTRUM HOLDINGS LIMITED"},"content":{"rendered":"<h2>While the market grows exponentially for top notch, innovative, competitively designed and priced consumer electronics accessories, stalwart suppliers like ASTRUM HOLDINGS LTD are setting their sights higher than ever before. Here\u2019s why.<\/h2>\n<hr \/>\n<p><span style=\"color: #000000;\">Astrum has been primarily founded with the aim of marketing reliable and high-tech IT accessories. Since its inception in 2008, the company has kept a watch on various technologies being developed across a range of ket consumer electronics\u2019 segments. It has consequently managed to successfully enter neighboring segments, such as audio accessories, mobility, smart devices and LED solutions says its founder Manoj Kumar Pansari. <\/span><\/p>\n<p><span style=\"color: #000000;\">While prudent expansion has been the company\u2019s mainstay strategy, the lure of the China market is definitely now stronger than ever.\u00a0<\/span><\/p>\n<h3><span style=\"color: #000000;\">Agile Strategy <\/span><\/h3>\n<p><span style=\"color: #000000;\">\u201cGreater China has been key to Astrum from a product development perspective. Standards and overall quality process have increased dramatically recently, region-wide, which enabled us to market robust devices. Astrum has been mostly marketed its devices outside greater China, and opened subsidiary offices in South Africa and India. However, we are carefully monitoring this local market and notably considering investment in online platforms to cater to it. Physical retailing is also likely to see the light of the day in the near future in greater China.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cAstrum offers a wide array of reliable, affordable and innovative consumer electronics accessories \u2013 including audio, IT peripherals, smart devices, mobility accessories and LED solutions \u2013 under one brand name. It is differentiating through agile responsiveness to technology breakthroughs in order to provide groundbreaking devices in its different product segments, Pansari says.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cBeing very responsive to market trends and having one branch office located in Shenzhen \u2013 the world\u2019s technology manufacturing hub \u2013 Astrum is able to develop and market newest innovative devices at a very quick pace, and therefore stay at the cusp of technology. It has also found a great balance between affordability and reliability, thus democratizing the access of new technologies worldwide.\u201d<\/span><\/p>\n<h3><span style=\"color: #000000;\">Paradigm Shift <\/span><\/h3>\n<p><span style=\"color: #000000;\">\u201cThe product diversification strategy we have implemented over the past years has been an extremely challenging task, as it requires us to get up to date at a reckless speed in different industries, and also change our internal structure to fit these strategic expansions. However, we managed to integrate different product segments \u2013 audio, smart accessories and LED solutions being three of them \u2013 while not being to diverted by these new projects. This has required intensive organization and communications to align all the market segments well under one household name.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cAstrum has previously focused its efforts in catering some outside markets. However, we are currently considering different strategies to serve the Hong Kong and Mainland China markets optimally. One option we are particularly considering online B2C platforms to enable customers to directly buy from us at all time.\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1728\" src=\"http:\/\/hkmvc.mediazone.com.hk\/wp-content\/uploads\/2017\/03\/hkmvc18_AstrumHoldingsLimited2.jpg\" alt=\"\" width=\"823\" height=\"360\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2017\/03\/hkmvc18_AstrumHoldingsLimited2.jpg 823w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2017\/03\/hkmvc18_AstrumHoldingsLimited2-600x262.jpg 600w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2017\/03\/hkmvc18_AstrumHoldingsLimited2-300x131.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2017\/03\/hkmvc18_AstrumHoldingsLimited2-768x336.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2017\/03\/hkmvc18_AstrumHoldingsLimited2-450x197.jpg 450w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/p>\n<h3><span style=\"color: #000000;\">Unfaltering Resilience <\/span><\/h3>\n<p><span style=\"color: #000000;\">\u201cOne key motto for success, whether that is in the world of works or else, is perseverance. Building and sustaining a business means undertaking a long journey in which obstacles can take unpredictable shapes. Overcoming these hurdles can require a strong self-belief as well as an unfaltering resilience,\u201d says Pansari.<\/span><\/p>\n<p><span style=\"color: #000000;\">He adds: \u201cThe human factor has also be key for Astrum to thrive. Being surrounded by competent, trustworthy and dedicated people has been at the core of the firm\u2019s success. Creating an environment in which these people can freely share ideas and recommendations is also a key factor. Finally, a long-term vision \u2013 rather than a focus on short-term profit \u2013 has also been key to let the company head into the right direction.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">For additional information, please visit <a style=\"color: #000000;\" href=\"http:\/\/www.astrumworld.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>www.astrumworld.com<\/strong><\/a><\/span><\/p>\n<hr \/>\n<p>Hong Kong\u2019s Business Leaders share market and interest intelligence in the pages of HKMVC 2018<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the market grows exponentially for top notch, innovative, competitively designed and priced consumer electronics accessories, stalwart suppliers like ASTRUM HOLDINGS LTD are setting their sights higher than ever before. Here\u2019s why. Astrum has been primarily founded with the aim of marketing reliable and high-tech IT accessories. Since its inception in 2008, the company has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1727,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[300,298,176,55,57],"tags":[177,56],"class_list":["post-1725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hi-tech-accessories","category-hkmvc-2018","category-it","category-services-awards","category-technology","tag-it","tag-technology","dropcap-y","no-lazy-placeholder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leading Hi-Tech Accessories Brand Set to Cash in on Demand Boom | ASTRUM HOLDINGS LIMITED - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediazone.com.hk\/hkmvc\/2017\/03\/13\/leading-hi-tech-accessories-brand-set-to-cash-in-on-demand-boom-astrum-holdings-limited\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leading Hi-Tech Accessories Brand Set to Cash in on Demand Boom | ASTRUM HOLDINGS LIMITED - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies\" \/>\n<meta property=\"og:description\" content=\"While the market grows exponentially for top notch, innovative, competitively designed and priced consumer electronics accessories, stalwart suppliers like ASTRUM HOLDINGS LTD are setting their sights higher than ever before. 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