In those subsequent 20 years, the Chinese market grew rapidly and substantially and has become the \u201cworld\u2019s factory\u201d. \u201cIn order to expand our market share and extend our reach to our customers and overseas partners, ENL established branch offices in Shanghai, Shenzhen, Guangzhou and Xiamen\u2026.. This expansion brought ENL huge business opportunities as well as economic benefits,\u201d says Ramthur Chim, Executive Director. <\/span><\/p>\n He adds, \u201cHowever, the Chinese economy has slowed in the last two to three years which was attributed to high costs, currency appreciation, economic restructuring and other factors. To cope with these changes, ENL has diversified its business model and expanded its business scope. ENL is now involved with I.T. software development, automotive parts, e-commerce and trading with new partners. We also have increased our overseas investment by setting up new branches in different countries. This diversification strategy allows us to quickly adapt to changes and take advantage of new opportunities in the future.\u201d<\/span><\/p>\n \u201cDeveloping new technology, high quality personnel, creativity and having the vision to see future market trends and plan accordingly is our core advantage and helps us to differentiate ourselves from the competition,\u201d says Wong. \u201cWe have to stick with our slogan which is \u201cOur Excellence Our Commitment\u201d. <\/span><\/p>\n \u201cTo achieve it, we have to stand with our customers. We have to understand their needs, their thinking and find the solution that works for them. Last but not least we have to deliver our commitment to their hand. Simultaneously, we have to work closely with our vendors and service providers to improve and create new ideas, so as to assist our growth.\u201d<\/span><\/p>\nCustomer\u2019s Needs Come First<\/span><\/h3>\n
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<\/p>\nAgile Strategy <\/span><\/h3>\n