{"id":1856,"date":"2017-05-09T10:04:36","date_gmt":"2017-05-09T02:04:36","guid":{"rendered":"http:\/\/hkmvc.mediazone.com.hk\/?p=1856"},"modified":"2017-10-06T03:07:51","modified_gmt":"2017-10-06T03:07:51","slug":"omd","status":"publish","type":"post","link":"https:\/\/www.mediazone.com.hk\/hkmvc\/2017\/05\/09\/omd\/","title":{"rendered":"\u201cEffective, Because we Think Differently!\u201d | OMD"},"content":{"rendered":"

Unafraid to explore, amaze and unravel the possibilities, DERIC WONG, CEO of OMD is a class apart. Here\u2019s why.<\/h2>\n
\n
\"\"

Deric Wong: \u201cWhat really differentiates OMD Hong Kong is the fearless mentality that runs in our veins\u2014Fearless creativity. Fearless products. Fearless collaborations.\u201d<\/p><\/div>\n

Media agencies are usually conformists. Afraid to advise head-strong clients, they strive to satisfy, proving that corporate courage is in short supply and doing what\u2019s best for the client, isn\u2019t always wise. \u201cWrong!\u201d says Deric Wong, CEO of OMD. A keen industry veteran, Wong fills a niche.\u00a0<\/span><\/p>\n

He tells it as he sees it and that\u2019s won him the admiration of the industry and many amazed clients. \u201cI am not afraid of challenging norm. Only through challenge can we grow to explore and through adventure can we realise our hidden potential.\u201d<\/span><\/p>\n

Wong\u2019s talents run further afar and way beyond than just media knowledge and skills. An astute people\u2019s person he is rallied as one of the very best professionals the industry has to offer and focussed on delivering and exceeding the highest expectations. <\/span><\/p>\n

\u201cAt OMD Hong Kong, we work like an orchestra. Internally, we are structured to allow each person to become a specialist, be it Strategic Planning, Research, Content Marketing, Programmatic, Digital Strategy, Programmatic, Data Marketing, Platforms & SEM or Production. Throughout the entire planning and implementation process, our business directors are the ones who bring every specialist together to achieve clients\u2019 business goals.\u201d <\/span><\/p>\n

Early Days<\/span><\/h3>\n

\u201cThe 80s and early 90s were a prosperous era for the advertising industry in Hong Kong. It was the time when Hong Kong\u2019s advertising industry found its creative voice and played an influential\u00a0role in shaping the city\u2019s culture. 2-min thematic TVCs were broadcasted and newspaper front covers were launched as teasers. As time went by, questions on marketing investment efficiency and media innovation came into question,\u201d recalls Wong.\u00a0<\/span><\/p>\n

\u201cIn 1998, OMD Hong Kong, part of a global advertising network Omnicom, was set up to make media investment accountable. Aiming to adopt the best practices from our global network, OMD was launched to bring positive development to the Hong Kong advertising industry and spearhead smarter media strategies to help every campaign achieve clear performance goals.\u201d <\/span><\/p>\n

Changing with the Times <\/span><\/h3>\n

The emergence of wealthy Chinese consumers has driven a massive growth for the advertising and media industry in the Greater China market, Wong notes. <\/span><\/p>\n

\u201cCoupled with the evolution of advertising technologies and new media platforms such as WeChat (China), Viu (new TV in HK) etc. have also changed the way consumers consume media. <\/span><\/p>\n

\u201cComparing the industry across borders, Hong Kong operates in a free economy with minimal government restrictions. Hence, the media landscape is immensely different than China that operates in a more enclosed market environment where local players are favoured and internet censorship is obligatory.\u201d <\/span><\/p>\n

\u201cWith Hong Kong being the hub of Asia, OMD Hong Kong has adopted a \u2018glocal\u2019 strategy where we help local brands be globalised and global brands be localised. Envisioning the digital revolution, we beefed up all our specialist capabilities and brought in talents from overseas. 50% of our people are equipped with specialist expertise ranging from strategists, data scientists, content planners to programmatic traders and platform managers.\u201d<\/span><\/p>\n

\n

\u201cWe don\u2019t just focus on creating the next big thing. To drive sustainable success, we are determined to make every part of our services, products and talents into the next bigger things.\u201d<\/span><\/h3>\n<\/blockquote>\n

Managing Expectations <\/span><\/h3>\n

Technological development has progressed faster than economic growth says Wong and \u201cwhat really differentiates OMD Hong Kong is the fearless mentality that runs in our veins\u2014Fearless creativity. Fearless products. Fearless collaborations.\u201d <\/span><\/p>\n

Over the past year, this fearlessness has been pronounced and we have moved very fast. For example, we have been:<\/span><\/p>\n

\u2022 reshaping the linear \u2018client-agency-media owner\u2019 relationship to a new model of strategic alliances who work towards all parties\u2019 goals. <\/span><\/p>\n

\u2022 tapping into data technology and insights for communications planning to help brands personalize their storytelling. <\/span><\/p>\n

\u2022 boldly restructuring how we internally collaborate and setting up new Data, Analytics and Content teams to empower our Business Directors to help clients drive business growth.<\/span><\/p>\n

Our fearless mentality is driving us to venture outside of our comfort zones to seize new opportunities every day.\u201d<\/span><\/p>\n

Integrated Solutions <\/span><\/h3>\n

\u201cOMD Hong Kong offers the most integrated and effective communication solutions simply because we have transformed with time and have built future forward expertise in house. \u201cNo other media agency in Hong Kong is equipped with the same depth and breadth of marketing skillsets,\u201d says Wong.<\/span><\/p>\n

\u201cOur work has been consistently recognized at regional and local awards, over 500 awards won since 2007. In 2014, OMD Hong Kong was named \u2018Asia\u2019s Smartest Media Agency<\/strong>\u2019 by WARC and \u2018Best Marketing Partner<\/strong>\u2019 by HKMA\/TVB Awards. Recently, our network has also been crowned the \u2018Most Awarded Agency Network Worldwide<\/strong>\u2019 by The Gunn Report for 11 consecutive years.\u201d<\/span><\/p>\n

\"\"<\/span><\/h3>\n

Art of Micro-Innovation <\/span><\/h3>\n

Hong Kong is a developed market, but we are behind many countries in the digital revolution. This was due to talent shortage; smaller market and a lack of bravery among Hong Kong clients and agencies to innovate. Hence, OMD has remodelled its purpose and operation to provide clients with integrated media communication solutions that are digitally led to drive business growth and consumers engagement.<\/span><\/p>\n

Although belonging to a global network, OMD is here to help Hong Kong sustain its global city standing. Our growth emphasizes on two areas\u2014 product and people. <\/span><\/p>\n

\u2022 Horizontal expansion in the services we offer. This is an exciting time when we have been given the best tools to craft more effective brand\/advertising experiences. As a media agency in Hong Kong, a city that has always been a test market, we are in the perfect position to explore new possibilities. <\/span><\/p>\n

\u2022 Diversity of talents. This is about nurturing and curating a pool of talents with the depth of knowledge and experience needed to deliver on our products\/services.<\/span><\/p>\n

Micro-innovation is our trade secret. We don\u2019t just focus on creating the next big thing. To drive sustainable success, we are determined to make every part of our services, products and talents into the next bigger things.\u201d<\/span><\/p>\n

\"\"<\/p>\n

For additional information, please visit www.omd.com\/hong-kong<\/a><\/strong><\/span><\/p>\n

\n

Hong Kong\u2019s Business Leaders share market and interest intelligence in the pages of HKMVC 2018<\/p>\n","protected":false},"excerpt":{"rendered":"

Unafraid to explore, amaze and unravel the possibilities, DERIC WONG, CEO of OMD is a class apart. Here\u2019s why. Media agencies are usually conformists. Afraid to advise head-strong clients, they strive to satisfy, proving that corporate courage is in short supply and doing what\u2019s best for the client, isn\u2019t always wise. \u201cWrong!\u201d says Deric Wong, […]<\/p>\n","protected":false},"author":1,"featured_media":1865,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[255,298,312,55],"tags":[65,311],"class_list":["post-1856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cover-story","category-hkmvc-2018","category-media-agency","category-services-awards","tag-marketing","tag-media-communications","dropcap-y","no-lazy-placeholder"],"yoast_head":"\n\u201cEffective, Because we Think Differently!\u201d | OMD - Mediazone's Hong Kong's Most Valuable Companies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediazone.com.hk\/hkmvc\/2017\/05\/09\/omd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cEffective, Because we Think Differently!\u201d | OMD - Mediazone's Hong Kong's Most Valuable Companies\" \/>\n<meta property=\"og:description\" content=\"Unafraid to explore, amaze and unravel the possibilities, DERIC WONG, CEO of OMD is a class apart. 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