{"id":2118,"date":"2017-07-06T11:15:10","date_gmt":"2017-07-06T03:15:10","guid":{"rendered":"http:\/\/hkmvc.mediazone.com.hk\/?p=2118"},"modified":"2017-10-05T05:26:06","modified_gmt":"2017-10-05T05:26:06","slug":"innovative-storage-services-answer-to-markets-prayer-redbox-storage-ltd","status":"publish","type":"post","link":"https:\/\/www.mediazone.com.hk\/hkmvc\/2017\/07\/06\/innovative-storage-services-answer-to-markets-prayer-redbox-storage-ltd\/","title":{"rendered":"Innovative Storage Services Answer to Market\u2019s Prayer | REDBOX STORAGE LTD"},"content":{"rendered":"<h2>Innovation is the name of the storage industry\u2019s game in Asia and REDBOX STORAGE LTD is pushing back boundaries to create more value for customers and benchmark services that\u2019s rapidly gaining more market share.<\/h2>\n<hr \/>\n<p>RedBox Storage was founded in 2007 under the name Big Orange but change its name in 2013 following a change of full ownership. The roots of the company however extends back over 10 years and this makes it very much a true Hong Kong company, according to Oliver Wing Hong Leung, its COO.<\/p>\n<p>\u201cThe core self-storage markets in Asia are Japan, Hong Kong and Singapore. It is only Hong Kong however that remains highly fragmented. We recognized early on that there was a need for high quality storage with a major emphasis on customer service,\u201d explains Leung.<\/p>\n<p>\u201cHong Kong has a dense population with immense restrictions on space which remains at a premium to other Asian economies. Our city\u2019s apartments are getting smaller and research shows that nearly 60% of the flats being released into the market lack any dedicated storage space. We wanted to be in a position to provide a service to enhance our client\u2019s life styles and give them the space that they wanted.\u201d<\/p>\n<h3>Market Scope<\/h3>\n<p>The market has grown from the turn of the century to represent circa 4.37M sq.ft across 700 facilities run by approximately 90 different operators (2016 proprietary data), whilst this sounds a lot, it is not, Leung says.<\/p>\n<p>According to him the industry is still very much in its infancy, representing a low level of saturation compared to western economies. \u201cThe data shows how fragmented the market really is. RedBox Storage has responded to this through developing larger facilities, providing an emphasis on safety, security high quality to stand as a centralized pillar in the local communities that we serve.\u201d<\/p>\n<blockquote>\n<h3><span style=\"color: #ff0000;\"><em>\u201cRedBox Storage has responded to this through developing larger facilities, providing an emphasis on safety, security high quality to stand as a centralized pillar in the local communities that we serve.\u201d &#8211;\u00a0Oliver Leung<\/em><\/span><\/h3>\n<\/blockquote>\n<h3>Flexibility is Key<\/h3>\n<p>\u201cWe pride ourselves on our customer services and the security of our clients and their items within our premium facilities. We put customer service at the forefront of our business. Finally we have invested heavily in our facilities in terms of the quality and specification to ensure that they compliant, safe, secure and clean.<\/p>\n<p>\u201cWe also recognise that the storage needs of our customers are constantly changing, such that we are constantly evolving our business model to maintain a relevance in today\u2019s fast moving world. This can be seen through the recent provision of document storage for SME\u2019s and our investment into a door to door service company where for e.g. sports equipment can be stored during the week and delivered on the weekend. We encourage customer feedback to keep us evolving with their needs &#8211; if we can better our service delivery we are open to doing it.\u201d<\/p>\n<h3>Paving the Path<\/h3>\n<p>The devastating Ngau Tok Kok fire in June 2016 was a devastating event. Subsequent to that the industry has come together under the industry body, the SSAA (Self Storage Association Asia) to drive change, through the development of a long term sustainable solution for the betterment of the Hong Kong market. RedBox Storage has been at the forefront of this, working with independent experts to put in place a series of changes that provide reliable and safe storage for years to come.<\/p>\n<p>\u201cWe do not believe in expansion for the sake of it. We see ourselves as an integral part of the communities that we work within. We have a fixed 5-year plan to provide further facilities across Hong Kong and the Pearl River Delta, but in a timely manner. It is difficult at the moment with the regulatory uncertainty, however, we want to inspire confidence in our business, so while we may not necessarily grow quickly, we will expand in a sensible way to ensure that our customers are always our priority.\u201d<\/p>\n<p>\u201cOur secret is our employees, some of whom have been with our business for more than ten years. We believe that loyalty breeds loyalty which in turn provides stability for the clients that we serve. We want our staff to share in that vision by providing them with a promotional career path and a happy and fun working environment.\u201d<\/p>\n<p>For additional information, please visit <a href=\"http:\/\/www.redboxstorage.com.hk\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>www.redboxstorage.com.hk<\/strong><\/a><\/p>\n<hr \/>\n<p>Hong Kong\u2019s Business Leaders share market and interest intelligence in the pages of HKMVC 2018<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovation is the name of the storage industry\u2019s game in Asia and REDBOX STORAGE LTD is pushing back boundaries to create more value for customers and benchmark services that\u2019s rapidly gaining more market share. RedBox Storage was founded in 2007 under the name Big Orange but change its name in 2013 following a change of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3602,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298,55,267,161],"tags":[268,162],"class_list":["post-2118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hkmvc-2018","category-services-awards","category-storage","category-warehouse","tag-storage","tag-warehouse","dropcap-y","no-lazy-placeholder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovative Storage Services Answer to Market\u2019s Prayer | REDBOX STORAGE LTD - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediazone.com.hk\/hkmvc\/2017\/07\/06\/innovative-storage-services-answer-to-markets-prayer-redbox-storage-ltd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovative Storage Services Answer to Market\u2019s Prayer | REDBOX STORAGE LTD - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies\" \/>\n<meta property=\"og:description\" content=\"Innovation is the name of the storage industry\u2019s game in Asia and REDBOX STORAGE LTD is pushing back boundaries to create more value for customers and benchmark services that\u2019s rapidly gaining more market share. 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