Total Enterprise and our pig farm were founded in 1997 and 2008 respectively. \u201cNot only is food one of the basic survival needs for human life, it also has significant impacts on our well-being. Hence food safety has long been a highly concerned issue in our society,\u201d says Tsoi Wai, founder of Total Group. <\/span><\/p>\n The quality of finished food products relies heavily on the quality of their starting materials, thus the privately owned pig farm ensures quality fresh meat for Total Group.<\/span><\/p>\n Wai says: \u201cHong Kong is a very large trade market. To enter this market and let the general public to know us, give the market confidence and gaining a foothold is not easy. In the run up to our 20th anniversary, we\u2019ve experienced many ups and downs, and a large number of competitors have also appeared. Fortunately, Total Group has occupied a certain status amongst its peers, even after the financial turmoil, SARS and the recent \u201crotten meat\u201d from Basil event, Total Group survived.\u201d <\/span><\/p>\n \u201cSince our pig farm is high yield, breeding around 200,000 pigs each year, our primary focus has thus become ensuring the consistent quality of raw pork. To achieve the best quality, we have established a long-term partnership with Guangdong Academy of Agricultural Sciences and invited its experts to monitor the farm\u2019s selection of first-rate swine breeding stock, safe animal feed and veterinary medicine, as well as other rearing methods. Good water quality in production is also essential for perfect quality management and it is first processed by the our filtration equipment before use. Its daily water treatment capacity can reach 1,000 tons, providing a safe and sufficient water source guaranteed for all production lines.\u201d<\/span><\/p>\n \u201cSince 2015 until now, a total of fifty frozen products of \u2018Homemade\u2019 and \u2018Shuang Quan\u2019 (including Golden Fish Balls, Beef Balls, Ham, Bacon, Cheese Sausages and Preserved Sausages, etc.) were accredited the Q-mark quality product license. Q-mark is certified by test results from laboratories approved by the Hong Kong SAR Government and adopts stringent verification procedures throughout the process. That is why passing the Q-mark licensing requirements indicates the we have won the consumers\u2019 trust and confidence.\u201d<\/span><\/p>\n According to Wai, In the last decade, China\u2019s development has been gradually globalized. The mainland\u2019s consumption models and food cultures are blended with both eastern and western styles. \u201cGlobalisation not only arouses the Chinese consumers\u2019 interest in international cuisines, it has also increased public acceptability of new and creative food products. To cope with the ever-changing consumer market and the rising living standard of Chinese people, companies must make constant progress in product innovation and keep up with the international catering trends in order to gain a firm foothold in the market.<\/span><\/p>\nTotal Quality Management <\/span><\/h3>\n
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\u201cTotal Enterprise Ltd has kept to my father\u2019s philosophy of \u2018food safety comes first in production.\u201d –\u00a0Tsoi Wai<\/em><\/span><\/h3>\n<\/blockquote>\n
China Prospects <\/span><\/h3>\n