\u201cAfterwards we made a segmentation market for potato chips under a son brand (\u5de8\u6d6a\u5927\u5207) and began to provide different flavors (seaweed , honey butter) for locals to compete with international brands, now (\u5de8\u6d6a\u5927\u5207) becomes a major brand of potato chips in paper tin in Hong Kong,\u201d says Wong.<\/span><\/p>\n \u201cOur brand benefits from the food safety crisis in China since they see our brands as overseas brands, which offer food safety and higher quality thus enhancing the image to China market which is important since China is one of our fastest growing markets,\u201d says Wong.<\/span><\/p>\n \u201cWe see what other don\u2019t see, and we do others don\u2019t do. Most companies focus on trading agencies or manufacturing, but forget about importance of branding. We focus on branding too which is vitally important because it creates a psychological impact on the consumer which is important to build brand loyalty.\u201d<\/span><\/p>\n \u201cIt is a challenge but all growth takes time, persistence, energy and investment and of course patience. Our reward for now comes from the satisfaction of seeing a growing number of people enjoy our product which is easy to digest, convenient to carry and a pleasure to enjoy.\u201d<\/span><\/p>\n \u201cIn the future we hope to add more flavours to excite our customers and get the brand to as many people as we possibly can. We need to focus on maintain the quality and the focus of our drive toward gaining more loyal customers who will in turn, advertise our brand and help grow its popularity.\u201d<\/span><\/p>\n \u201cWe are humbled to be recognized by this prestigious award and pledge to continue to exceed the expectations of our customers and in growing our brand, we will bring more happiness and satisfaction to our loyal fans,\u201d Wong concludes. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":" A simple idea is growing into the fastest snack brand in Greater China. WONG WAI HUNG ELLIS, CEO of KIU FUNG HONG LTD shares the brand\u2019s success secrets. \u201cSince we developed our own brand (EDO pack) on crackers which come with individual packing for convenience consumption, and value added with DHA or Calcium, the brand […]<\/p>\n","protected":false},"author":1,"featured_media":313,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,120,55],"tags":[76],"class_list":["post-312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-beverage","category-hkmvc-2017","category-services-awards","tag-food-beverage","dropcap-y","no-lazy-placeholder"],"yoast_head":"\nPaving the Path <\/span><\/h3>\n
Quality First <\/span><\/h3>\n
![\"\"](\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2016\/06\/hkmvc17_KiuFungHong2.jpg\")
According to Wong, the whole product marketing aspect is a question of detailed strategy where you have to focus on the quality of the actual product, the packaging, sales channels, marketing, advertising and promotion all well within the budget that low cost products can afford.<\/span><\/p>\n