No Sweat! <\/span><\/h3>\n\u201cI got the business idea when I was working at an investment bank on the trading floor. Since I was the most junior guy on my trading desk, I was asked to do lunch run every day for 8-12 traders. Hong Kong\u2019s heat and humidity, often made me sweat through my undershirt to my outside dress shirt leaving awkward sweat marks on my dress shirt. I really hoped to find a solution to this embarrassment and pondered the possibility of dress shirts that could hide my embarrassing sweat marks. After months of searching and researching, I was able to find a fabric that not only prevent sweat marks from appearing, but also has the function of stain resistance. Developed in Europe after years of research, the 100% cotton fabric\u2019s advanced functions do not compromise comfort and quality while still having a silky feel to it. Last May, we launched our first retail shop in Causeway Bay and we will be launching our second shop in Central. Our vision for LXN Collection is to be the first brand in Asia to offer a collection of functional business attire. We currently offer premium quality dress shirts and soon functional pants and polo tops as well.\u201d<\/span><\/p>\nSmart Fabric <\/span><\/h3>\n\u201cWe\u2019ve noticed that fabric is advancing just as well as electronics, but most of the fabric advancement is on the sportswear side. We don\u2019t see a clear player in the business attire space that carry any real functional fabric other than wrinkle free. We hope to be a leader in smart fabric, and bring functional products that can be real solutions to our customers. <\/span><\/p>\nWhat of the design element? \u201cOur products are not the fanciest or latest fashionable items out there, but we do offer very clean and classic designs that most of our customers look for in a dress shirt.<\/span><\/p>\nAgainst all Odds <\/span><\/h3>\n![\"\"](\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2016\/07\/hkmvc17_LXN2-1.jpg\")
\u201cRetail space is very saturated. We have to compete with local and international brands and also tailor shops. The biggest difficulty for LXN is that we are the first brand in Asia to use such advanced fabric technology. We spend a lot of time and effort into educating our customers on how our 100% cotton fabric is different from traditional coating in which the fabric\u2019s stain resistant function comes from spraying the fabric with a layer of substance while our fabric\u2019s function comes from the use of nanotechnology. Another difficulty for our business was finding quality factories in Hong Kong to work with. At the beginning, we were focusing on being cost \u2013effective rather than giving the best to our customers and that really hurt our product quality.\u201d<\/span><\/p>\n
Smart Fabric <\/span><\/h3>\n\u201cWe\u2019ve noticed that fabric is advancing just as well as electronics, but most of the fabric advancement is on the sportswear side. We don\u2019t see a clear player in the business attire space that carry any real functional fabric other than wrinkle free. We hope to be a leader in smart fabric, and bring functional products that can be real solutions to our customers. <\/span><\/p>\nWhat of the design element? \u201cOur products are not the fanciest or latest fashionable items out there, but we do offer very clean and classic designs that most of our customers look for in a dress shirt.<\/span><\/p>\nAgainst all Odds <\/span><\/h3>\n\u201cRetail space is very saturated. We have to compete with local and international brands and also tailor shops. The biggest difficulty for LXN is that we are the first brand in Asia to use such advanced fabric technology. We spend a lot of time and effort into educating our customers on how our 100% cotton fabric is different from traditional coating in which the fabric\u2019s stain resistant function comes from spraying the fabric with a layer of substance while our fabric\u2019s function comes from the use of nanotechnology. Another difficulty for our business was finding quality factories in Hong Kong to work with. At the beginning, we were focusing on being cost \u2013effective rather than giving the best to our customers and that really hurt our product quality.\u201d<\/span><\/p>\n
What of the design element? \u201cOur products are not the fanciest or latest fashionable items out there, but we do offer very clean and classic designs that most of our customers look for in a dress shirt.<\/span><\/p>\nAgainst all Odds <\/span><\/h3>\n
\u201cRetail space is very saturated. We have to compete with local and international brands and also tailor shops. The biggest difficulty for LXN is that we are the first brand in Asia to use such advanced fabric technology. We spend a lot of time and effort into educating our customers on how our 100% cotton fabric is different from traditional coating in which the fabric\u2019s stain resistant function comes from spraying the fabric with a layer of substance while our fabric\u2019s function comes from the use of nanotechnology. Another difficulty for our business was finding quality factories in Hong Kong to work with. At the beginning, we were focusing on being cost \u2013effective rather than giving the best to our customers and that really hurt our product quality.\u201d<\/span><\/p>\n