In 2000, Alexander Wong was already making a name for himself in the industry, but not his own brand. A Business Development Director at another company, he became recognized for his abilities in listening, designing and realizing clients\u2019 dreams \u2013 clients such as Esprit ex-Chairman Michael Ying, China-based luxury boat manufacturer Kingship Marine\u2019s Chairman Roger Liang, and Hong Kong Cinema legend Jackie Chan.<\/span><\/p>\n \u201cI realized I could start my own firm and create my own brand, and I never looked back,\u201d says Alexander Wong, now an award-winning figure in the industry.<\/span><\/p>\n Alexander Wong Architects\u2019 expertise lies in an area of architectural design specializing in what the firm calls \u2018Architainment\u2019 (Architecture + Entertainment). These span cinemas, themed department stores and luxury homes, all being dictated by the growth in such sectors within China for the past 15 years.<\/span><\/p>\n \u201cOur related industries have grown considerably in Hong Kong as a result of the enormous growth in China. Our response is creating non-replicable original designs that are highly sophisticated and complex with many different layers. This has created a lot of response within the China Market! One needs to do something really complex and special so as not to be easily copied,\u201d says Wong.<\/span><\/p>\n \u201cWe aim to create highly sophisticated and near iconic designs with themes which are interwoven with the essence of brands and branding. Branding is very much a form of mind-control and our spatial designs cater towards reinforcing the core beliefs and key essence of the brands which we are designing for.<\/span><\/p>\nDistinctive and Distinguished <\/span><\/h3>\n
Layers of Meaning <\/span><\/h3>\n