Over the past years, the market in the public relations industry in Hong Kong has been increasingly competitive. Being an international financial center, Hong Kong remains attractive to players from the mainland and overseas as well as local. Undoubtedly, the flourishing mainland economy fueled this trend.\u00a0<\/span><\/p>\n Currently there are over 100 public relations companies in the city with different expertise. Hence, similar to other industries, the competition is getting more and more severe. Talents with good experiences are inadequate that creates a potential threat. <\/span><\/p>\n \u201cLike life, business is seasonal. Circumstances always change. Just like a person, a company needs a long-term strategy but to periodically shift its focus in order to stay ahead of the curve and achieve healthy growth. Hard work, an information edge and flexibility are the key factors enable Yuan Tung to respond to market competition. Besides, we continue to recruit and train talent to respond to market needs,\u201d says Thomas Chan, Director, Yuan Tung Financial Relations Ltd. <\/span><\/p>\n \u201cAccording to the founder of Virgin Group Richard Branson, publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad. Yuan Tung has abundant experiences in crisis management. In 2015, an opportunity came when a client assigned Yuan Tung to handle the public relations of a kidnapped case. A delicate message was skillfully crafted and a press conference was efficiently organized. Media relations was properly handled. As a result, the crisis was successfully contained in a way that the victim\u2019s positive image was upheld while good and prominent news coverage was achieved. Opportunity manifests more often than many realize, and the prepared are most likely to seize it. Among other successful events and campaigns, this was the most striking example for Yuan Tung in 2015.\u201d<\/span><\/p>\n \u201cBasically there are four factors,\u201d says Chan. \u201cFirstly, value positioning differentiates Yuan Tung. From the customer perspective, in terms of value for the money, Yuan Tung is an excellent choice. Our total offering is superior to those of our competitors. In the financial and political fields, we have strong vertical and horizontal skills, backed by experiences and connections that can offer our customers total experiences and a comprehensive suite of services. Quality is the key. No company can be good at everything. The key is where you choose to fight a battle or win a war.\u201d<\/span><\/p>\nChallenges Ahead <\/span><\/h3>\n
Offering \u2018Value\u2019 <\/span><\/h3>\n