\u201cI am always looking for new business opportunities,\u201d says To. \u201cThe last 4 years marked a journey with some difficult challenges to overcome. But all throughout, the company has proven its proficiency and built strong, long-term relationships with customers.\u201d <\/span><\/p>\n Aspire Events Management aims to provide world-class creative, production and technical services for a broad range of live events, including press conferences, seminars, conventions, road shows, product launches, gala dinners, and exhibitions. As its name suggests, outdoing itself at each turn is a primary tenet within the company.<\/span><\/p>\n \u201cEvent management is a very competitive business. More and more companies are opening, while the market is getting smaller. Many outfits have moved to address the Mainland China market. We are one of the few groups whose focus remains in Hong Kong,\u201d says To.<\/span><\/p>\n Securing a share in the territory is possible only if each of the company\u2019s projects goes off without a hitch. \u201cTo turn an idea into a successful event requires a lot of preparation. Communication with our customers is very important. We see each event as our own, and pay attention to every detail. If any problems occur, we respond promptly. It is very important for us not just to see ourselves as a service provider, but also as a partner.\u201d<\/span><\/p>\n Seeing endless room for improvement, the company continually renews its methods, both in general service offerings and in honoring client\u2019s special requests. \u201cOur aim is to not only tailor the event to our customer\u2019s needs, but to also give them an unexpected, delightful experience.\u201d<\/span><\/p>\n \u201cTechnology has become a key part of contemporary event management. We have to think outside the box in order to stand out,\u201d says To.<\/span><\/p>\n Aspire has its own innovation department which develops concepts to push the envelope for their services. One of its products is a patented app called inEVENT, which brings a completely new interactive event experience using mobile phones. With it, an event\u2019s attendees can make use of their devices to form a giant, audience-generated screen.<\/span><\/p>\n \u201cOur team sets a specific colour sequence for mobile phones to collectively display words, graphics, animation and video, working in partnership with the event holder to suit any occasion.\u201d A complex program assigns the appropriate display according to a user\u2019s location to create the effect. \u201cThe inEVENT mobile app is just the beginning. More will come in the near future.\u201d<\/span><\/p>\nName of the Game <\/span><\/h3>\n
Leveraging Technology <\/span><\/h3>\n
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