\u201cI wanted to create a range of handcrafted, personalized jewellery for successful women who believe in the expression of their individuality \u2013 women who wanted to portray independent thought. My customers are leaders, not followers,\u201d Chan says.<\/span><\/p>\n Compared to other high street jewellery brands, Avenda has taken an alternative approach with its products, as Hong Kong\u2019s first jewellery boutique to fully operate online. \u201cWe cannot compete with more well-known brands traditionally,\u201d she says, \u201cyet this by no means impedes our inventiveness, and aspiration to make Avenda the centre of attention.\u201d<\/span><\/p>\n The brand targets women in their 30\u2019s and 40\u2019s, looking to indulge in jewellery without waiting for significant others to buy for them.<\/span><\/p>\n Inspired by the creator\u2019s travels to Seville, Spain, each product is given Spanish names such as \u2018Anabela\u2019 or \u2018Isadora\u2019, capable of stirring emotions of love and desire. Chan tailored the products to encapsulate elegance, describing it as \u2018a lady in a red, frilled dress dancing on a raucous yet romantic night in Spain\u2019. The best-selling \u2018Collection Sevilla\u2019, using fuchsia pink as the dominant hue along with its iconic flower symbol shows boldness in her design.<\/span><\/p>\n Chan initially found it difficult to make a personal connection with customers while selling exclusively online. \u201cOne of the negative aspects of running an online store is having no physical interaction with clients. However, we do have an active presence on social media, especially Facebook, where clients often ask questions about our products.\u201d<\/span><\/p>\n Offering high quality jewellery at affordable prices, Avenda\u2019s greatest challenge lies in the scarcity of skilled craftsmen. Chan shares that jewellery is an exclusive discipline, requiring more specialization than most trades. \u201cClothes and shoe-making might require some weeks to learn, but jewellery crafting takes much longer due to the intensive labour and high expertise needed,\u201d she explains. \u201cMore experienced workers are preferred, as there is a noticeable difference in their ability and consequently, the quality of their products.\u201d<\/span><\/p>\nWoman\u2019s Best Friend <\/span><\/h3>\n
Venerable Craft <\/span><\/h3>\n
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As a mother and entrepreneur, Chan is no stranger to hardship, and endured numerous adversities both in and out of the workplace. Avenda is the result of many valuable lessons acquired through years of perseverance. \u201cPeople are surprised that I\u2019m an outspoken Asian woman and are wary of me, especially the older generation,\u201d she says. \u201cI\u2019ve learnt not to be bothered by that. It would only make me more afraid and hesitant in reaching for opportunities.\u201d<\/span><\/p>\n