Michael Lo and Juri Kamitano established Check in Tokyo, simply wanting to create a quality of product and service branding for ice cream lovers in Hong Kong. Fans of Japanese culture and soft serve ice cream, the pair set to work.<\/span><\/p>\n \u201cWe believed the current Hong Kong market lacks Japanese cultural services, and we wanted to create a happy experience whenever our customers purchase our goods,\u201d says Lo. <\/span><\/p>\n \u201cAs we started planning our business model, we noticed that Hong Kong lacks quality soft serve companies. There are a lot, but in terms of quality, none has fully developed to represent the authentic Japanese soft serve. We want to bring both the authentic quality and service attitude for Hong Kong consumers.<\/span><\/p>\n The market has grown rapidly, and many competitors began to get involved in the business with some slight differences in their signature strategies.<\/span><\/p>\n \u201cFor us, we always stick with our principles: to bring Hong Kong the quality of food, services, and new product trends that have not yet been implemented by our competitors,\u201d says Lo. <\/span><\/p>\n \u201cWe noticed that others tend to stick with the same flavour most of the time, and differentiate with additional ingredients topped on their core product. We strongly believe that soft serve only requires the core product itself, something simple but delicious. We introduce new flavours, those that have never been in the market. We put effort into making them of a higher grade through stronger density flavouring, giving customers something distinctively outstanding and not easily imitated.\u201d<\/span><\/p>\n Check in Tokyo\u2019s menu is difficult to duplicate. \u201cThe ramune soft serve is currently our signature and most in-demand flavour. Hong Kongers purposely came to us for this as word spread through social media. We appreciate the feedback of customers who have enjoyed our product. Ramune is a very original flavour that only Japan offers. We knew what we needed to differentiate ourselves by introducing this as our core product. <\/span><\/p>\n \u201cWe also introduce new flavours monthly, as well as new styles to enjoy soft serves. We understand that part of consumer behavior in Hong Kong is the tendency to take photos of the product first. Photogenic products serve as advertisement means for us. We always consider the presentation and quality of our products simultaneously. We believe it gives our products such an advantage.<\/span><\/p>\nCool Product <\/span><\/h3>\n