{"id":6056,"date":"2018-06-22T11:00:21","date_gmt":"2018-06-22T03:00:21","guid":{"rendered":"http:\/\/www.mediazone.com.hk\/hkmvc\/?p=6056"},"modified":"2018-06-29T10:30:03","modified_gmt":"2018-06-29T02:30:03","slug":"holistic-aesthetics-for-the-discerning-phiderma-aesthetics-centre-ltd","status":"publish","type":"post","link":"https:\/\/www.mediazone.com.hk\/hkmvc\/2018\/06\/22\/holistic-aesthetics-for-the-discerning-phiderma-aesthetics-centre-ltd\/","title":{"rendered":"Holistic Aesthetics for the Discerning | PHIDERMA AESTHETICS CENTRE LTD"},"content":{"rendered":"<h2 class=\"p2\">Amidst Hong Kong\u2019s rapidly growing market for health and cosmetics comes a refreshing, professional service that\u2019s changing the way we view personal care, says HEIDI SUM.<\/h2>\n<hr \/>\n<p>Regular beauty parlours in Hong Kong don\u2019t provide satisfactory service, quantity-wise. The whole industry tends to oversell to clients and quality-wise, many of the services recommended by beauty parlours are in fact, not what clients truly need,\u201d says Heidi Sum, director of the popular PhiDerma Aesthetics Centre Ltd.<\/p>\n<p class=\"p3\">Sum says, PhiDerma Aesthetics Centre is an alternative to the prevalent sub-par medical beauty services in Hong Kong.<\/p>\n<p class=\"p3\">\u201cOur core value is to provide professional medical procedures that cater to the need of the individual, carried out by qualified medical practitioners including our medical director Dr. Sharon Yu.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6058\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2018\/01\/hkmvc18_PhiDermaAestheticsCentreLtd_center2.jpg\" alt=\"\" width=\"1000\" height=\"631\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2018\/01\/hkmvc18_PhiDermaAestheticsCentreLtd_center2.jpg 1000w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2018\/01\/hkmvc18_PhiDermaAestheticsCentreLtd_center2-600x379.jpg 600w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2018\/01\/hkmvc18_PhiDermaAestheticsCentreLtd_center2-300x189.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2018\/01\/hkmvc18_PhiDermaAestheticsCentreLtd_center2-768x485.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2018\/01\/hkmvc18_PhiDermaAestheticsCentreLtd_center2-450x284.jpg 450w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 class=\"p4\">Quality Matters<\/h3>\n<p class=\"p3\">PhiDerma\u2019s medical professionalism, personalized service and management by doctors are what truly set us apart, says Sum.<\/p>\n<p class=\"p3\">\u201cBefore each treatment, the client receives a one-to-one skin assessment session by our in-house resident doctors. The doctors also take personal reasonability in configuring the machines and conducting high energy treatments. Moreover, all nurses have attained qualifications from level 4 ITEC\/ CIBTAC certificate for the use of laser and optical beauty devices,\u201d she explains.<\/p>\n<p class=\"p2\">\u201cWe are a customer-centric medical aesthetics clinic that provides our clients with what they need and what they need only.\u201d<\/p>\n<p class=\"p2\">\u201cInstead of taking every available opportunity to upsell our clients, we set a limit for each treatment package based on their actual needs. We believe that caring sincerely for our clients is the best way to establish a loyal and recurring clientele.\u201d<\/p>\n<blockquote>\n<h3 class=\"p2\"><span style=\"color: #f2db05;\">\u201cRegardless of the price-cutting and compromises and over-selling we see around us, we will stay steadfast to our commitment for quality to our customers.\u201d &#8211; Heidi Sum, Director<\/span><\/h3>\n<\/blockquote>\n<h3 class=\"p4\">Setting Standards<\/h3>\n<p class=\"p2\">Sum says: \u201cAs a matter of fact, PhiDerma has never taken part in a price war. In a market of cut-throat competition, we focus on bringing in devices, injectable products and professional service in the highest standard possible.\u201d<\/p>\n<p class=\"p2\">\u201cWe have plans to expand our team at our existing establishment. We believe it is the best way to cater for our growing clients while maintaining full supervision and strict control of our service quality. We stand firmly by our principles.\u201d<\/p>\n<h3 class=\"p4\">Focus on Service<\/h3>\n<p class=\"p2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-6057\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2018\/01\/hkmvc18_PhiDermaAestheticsCentreLtd_center1-300x189.jpg\" alt=\"\" width=\"300\" height=\"189\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2018\/01\/hkmvc18_PhiDermaAestheticsCentreLtd_center1-300x189.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2018\/01\/hkmvc18_PhiDermaAestheticsCentreLtd_center1-600x379.jpg 600w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2018\/01\/hkmvc18_PhiDermaAestheticsCentreLtd_center1-768x485.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2018\/01\/hkmvc18_PhiDermaAestheticsCentreLtd_center1-450x284.jpg 450w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2018\/01\/hkmvc18_PhiDermaAestheticsCentreLtd_center1.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>China prospects are bright for the brand though and Sum in confident in exploiting this potential. \u201cIn order to tap into the Greater China market, we are running our own WeChat Official Account to share medical aesthetics news and knowledge, which has a good conversion rate. It\u2019s worth noting that we have not formed any partnership with agents from China and actually offer the same price for both local and Mainland individuals. No matter the origin of our client, we hope to cultivate a sustainable and long-term relationship with him\/her for the best results.\u201d<\/p>\n<h3 class=\"p4\">Staying the Course<\/h3>\n<p class=\"p2\">\u201cAs a business we appreciate that our customers are our best advertisers. How we serve them, the results we are able to provide, our professional conduct etc all go to make them our best advertisers. We will continue to stay quality competitive and build on our referral business. Pragmatic expansion is the way forward for us. Eventually, the market always chooses quality over price and that\u2019s why regardless of the price-cutting and compromises and over-selling we see around us, we will stay steadfast to our commitment of quality to our customers.\u201d<\/p>\n<p class=\"p5\">For additional information, please visit <a href=\"http:\/\/www.phiderma.hk\" target=\"_blank\" rel=\"noopener\"><b>www.phiderma.hk<\/b><\/a><\/p>\n<hr \/>\n<p>Hong Kong\u2019s Business Leaders share market and interest intelligence in the pages of HKMVC 2018<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amidst Hong Kong\u2019s rapidly growing market for health and cosmetics comes a refreshing, professional service that\u2019s changing the way we view personal care, says HEIDI SUM. Regular beauty parlours in Hong Kong don\u2019t provide satisfactory service, quantity-wise. The whole industry tends to oversell to clients and quality-wise, many of the services recommended by beauty parlours [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6059,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,298,58,99],"tags":[74,128,100,96],"class_list":["post-6056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-hkmvc-2018","category-hkmvc-awards","category-medical-beauty","tag-beauty","tag-grooming","tag-medical-beauty","tag-skincare","dropcap-y","no-lazy-placeholder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Holistic Aesthetics for the Discerning | PHIDERMA AESTHETICS CENTRE LTD - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediazone.com.hk\/hkmvc\/2018\/06\/22\/holistic-aesthetics-for-the-discerning-phiderma-aesthetics-centre-ltd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holistic Aesthetics for the Discerning | PHIDERMA AESTHETICS CENTRE LTD - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies\" \/>\n<meta property=\"og:description\" content=\"Amidst Hong Kong\u2019s rapidly growing market for health and cosmetics comes a refreshing, professional service that\u2019s changing the way we view personal care, says HEIDI SUM. 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