The Group expanded globally in 2000 using both single and multi-brand sales channels. It formed an international sales organization consisting of independent agents handling distribution of GEOX products per territory. GEOX products are now available in more than 110 countries, spanning over 1,165 stores and more than 10,000 multi-brand points of sale. Listed on the Milan stock exchange since 2004, GEOX is characterized by exclusive, innovative technology used in the manufacture and design of all types of footwear.<\/span><\/p>\n \u201cAs the regional hub of Asia, Hong Kong is a most important strategic location for development in Asia Pacific,\u201d says Polegato. \u201cWe established our regional headquarters in the city in September 2012, officially taking over the business through direct management and operation. As of July 2015, 20 directly operated GEOX stores have opened in Hong Kong and Macau.<\/span><\/p>\n \u201cThe recent renovation of the GEOX store in IFC Mall best-illustrates our commitment to the Hong Kong market, in which a globally-exclusive store concept was conceived to reinforce Italian contemporary style and design, featuring furniture and construction materials specially designed and produced in Italy.\u201d<\/span><\/p>\n A family brand, GEOX produces shoes for Men, Women and Children. \u201cOur customers are those who look for comfort as well as quality in footwear, and at the same time, understand fashion trends,\u201d says Polegato.<\/span><\/p>\n \u201cThe successful combination of technology and fashion is the key. This is no easy task as they are two extremes, especially in women\u2019s footwear.\u201d Striking a balance between the two, GEOX takes shoemaking up a level, consolidating its leading position in the industry. \u201cWe invest more resources into authentic shoemaking technology than our competitors to develop unique products.<\/span><\/p>\n \u201cTraditional shoemakers focus mainly on design and quality. We invest 2% of our annual turnover in research and development. We collaborate closely with researchers at European and American universities. In Italy, we have an exclusive lab where our team of 15 engineers delves into kinetic relationships on a daily basis.\u201d<\/span><\/p>\n 90% of the industry produces rubber sole shoes, causing problems concerning moisture and heat. To address these, GEOX shoes use perforated soles incorporating a special breathable, waterproof membrane made from a micro-porous material, which expels perspiration in the form of vapor, but prevents water from penetrating. The membrane\u2019s micropores are larger than water vapor molecules, but smaller than water droplets \u2013 keeping feet dry. This allows a natural thermoregulation, creating an ideal microclimate within the shoe.<\/span><\/p>\n![\"hkmvc16_Geox3\"](\"http:\/\/hkmvc.mediazone.com.hk\/wp-content\/uploads\/2015\/10\/hkmvc16_Geox3.jpg\")
<\/p>\nStyle and Functionality <\/span><\/h3>\n
![\"hkmvc16_Geox2\"](\"http:\/\/hkmvc.mediazone.com.hk\/wp-content\/uploads\/2016\/07\/hkmvc16_Geox2.jpg\")
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