Founded in 2004 as a full-service airline, HK Express transitioned to a low-fare airline in October 2013, based on a huge need for low-cost travel in Hong Kong. With a vision of making travel accessible to every guest, HK Express became the city\u2019s first and only low-fare airline, now the industry leader of the low-cost carrier (LCC) market to and from Hong Kong.<\/span><\/p>\n \u201cWe have delivered tremendous value to Hong Kong and the Asian region, carrying well over 3 million guests with great fares, excellent service and the best-in-class on-time performance of all Hong Kong-based airlines,\u201d says Andrew Cowen. \u201cHK Express is a tremendous success story in Hong Kong\u2019s aviation industry.\u201d<\/span><\/p>\n There are currently 17 LCCs flying to Hong Kong. Compared with other Southeast Asian countries, it is still in its initial stage for LCCs, and only accounts for around 7% of market share in total airlines, compared to nearly 30% for Singapore. This signifies tremendous opportunities for growth.<\/span><\/p>\n \u201cMore Hongkongers, especially the younger generation, travel spontaneously but are budget-conscious. According to a research conducted by PolyU, the new generation prefers to spend less on flight tickets and more on accommodation or other items during the trip. We believe that this is a sweet spot that HK Express can tap into, empowering more people to widen their horizon through travelling. HK Express therefore consistently offers ultra-low fare promotions aimed at encouraging first-time travellers and travel frequency,\u201d says Cowen.<\/span><\/p>\n \u201cOur guests value convenience, affordability, punctuality, safety, and variety of destinations. These are the five key pillars where we strive to excel. We believe that as we continue to communicate and exchange ideas with our guests, they will gradually understand our vision and business model in a more in-depth way. We will continue to review our offering and provide guests with even lower ticket prices and more choices.\u201d<\/span><\/p>\n HK Express has the vision of empowering young travellers to explore Asia in an affordable way. The company pours itself into understanding what its guests value, and tailors campaigns to fit their needs.<\/span><\/p>\n As currently the only Hong Kong based low-fare airline, HK Express stays true to the local culture. \u201cThe Hong Kong culture is always at the heart of our values. Whether in planning for expansion strategies or marketing activities, HK Express always strives to maintain authenticity while also being fun and creative, just like every Hongkonger.<\/span><\/p>\nLow Cost <\/span><\/h3>\n
Local Approach <\/span><\/h3>\n