{"id":7620,"date":"2018-12-28T16:08:44","date_gmt":"2018-12-28T08:08:44","guid":{"rendered":"http:\/\/www.mediazone.com.hk\/hkmvc\/?p=7620"},"modified":"2019-01-15T11:16:04","modified_gmt":"2019-01-15T03:16:04","slug":"enriching-one-stop-shop-digital-solutions-iclick-interactive-asia-ltd","status":"publish","type":"post","link":"https:\/\/www.mediazone.com.hk\/hkmvc\/2018\/12\/28\/enriching-one-stop-shop-digital-solutions-iclick-interactive-asia-ltd\/","title":{"rendered":"Enriching One-Stop-Shop Digital Solutions | iCLICK INTERACTIVE ASIA LTD."},"content":{"rendered":"<h1 class=\"p1\"><span class=\"s1\">In the competition for social media\/on-line dominance, brands have gone past the \u2018video is the new photo\u2019 stage. Today, even video has to amaze, thrill and provide that \u2018wow\u2019 factor, says Yoyo Ng of iCLICK INTERACTIVE ASIA LTD. <\/span><\/h1>\n<hr>\n<div id=\"attachment_7621\" style=\"width: 280px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7621\" class=\"size-medium wp-image-7621\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2018\/11\/iClickInteractiveAsiaLtd_yoyo-270x300.jpg\" alt=\"\" width=\"270\" height=\"300\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2018\/11\/iClickInteractiveAsiaLtd_yoyo-270x300.jpg 270w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2018\/11\/iClickInteractiveAsiaLtd_yoyo.jpg 539w\" sizes=\"auto, (max-width: 270px) 100vw, 270px\" \/><p id=\"caption-attachment-7621\" class=\"wp-caption-text\">Yoyo Ng, General Manager.<\/p><\/div>\n<p>iClick Interactive Asia Group Limited (NASDAQ: ICLK) is an independent online marketing technology platform that connects worldwide marketers with audiences in China.<\/p>\n<p class=\"p2\">\u201cBuilt on cutting-edge technologies, our proprietary platform possesses omni-channel marketing capabilities and fulfills various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick Interactive was established in 2009, currently operating in nine locations worldwide including Asia and London,\u201d says Yoyo Ng, the company\u2019s general manager in Hong Kong.<\/p>\n<h3 class=\"p4\">More than Just Creative Marketing<span class=\"Apple-converted-space\">&nbsp; &nbsp; &nbsp;<\/span><\/h3>\n<p class=\"p2\">\u201cWe mainly serve as an integrated cross-channel gateway that provides marketers with innovative and cost-effective ways to optimize their online marketing efforts throughout their marketing cycle and achieve their branding and performance-based marketing goals,\u201d Ng explains.<\/p>\n<p class=\"p2\">\u201cOur integrated data-driven solutions help marketers identify, engage and activate potential customers, monitor and measure the results of marketing campaigns, and create content catering to potential customers across different content distribution channels through both PC and mobile devices.\u201d<\/p>\n<p class=\"p2\">\u201cFurthermore, we were the largest independent online marketing technology platform in China in terms of gross billing in 2017 according to Frost &amp; Sullivan. We had the largest Chinese consumer data set in terms of number of active profiled users in 2017 among independent online marketing technology companies in China; during 2017, we bridged the largest number of multinational companies to the China market among all independent online marketing technology platforms in China,\u201d Ng explains.<\/p>\n<h3 class=\"p4\">Owning the \u2018Digital Space\u2019<span class=\"Apple-converted-space\">&nbsp; <\/span><\/h3>\n<p class=\"p2\">\u201cWe are constantly looking for new ways to innovate within the digital world and deliver a better outcome for end users. Our Chief Product Officer, Yan Lee, is an entrepreneur and veteran in the big data and digital marketing space, and now leads the charge in driving the frontiers of data and programmatic marketing in iClick Interactive. Yan turns complex programmatic marketing options into a toolbox from which advertisers can pick and choose solutions to become more effective in the digital world.<\/p>\n<p class=\"p2\">\u201cHe has propelled the company\u2019s growth launching several groundbreaking products including a movable native video platform, MoTV, serving native video ads; <b><i>iAccess<\/i><\/b>, a one-stop, cross-channel targeting solution specifically for agencies and brands; and <b><i>iAudience<\/i><\/b>, a data-management platform that allows marketers to gain an in-depth understanding of their potential and existing customers.\u201d<\/p>\n<p class=\"p2\">\u201cOur automated online marketing platform is powered by cutting-edge and proprietary technologies. Our refined big data analytics enable us to offer more effective marketing solutions, and increase our operational efficiency while ensuring the stability of our data and platform. Our marketing platform is built on highly scalable and reliable cloud-based infrastructure. This allows us to harness large quantities of real-time data and ensures high speed performance at a larger scale to accommodate more clients and increased complexity of their online marketing campaigns.\u201d<\/p>\n<h3 class=\"p4\">One Stop Shop<span class=\"Apple-converted-space\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/span><\/h3>\n<p class=\"p2\">Ng says: \u201cWe provide marketers with one-stop access to a wide variety of cross-channel audience engagement opportunities in China. We are one of the first independent online marketing technology platforms in China to apply a data-driven approach to address marketers\u2019 needs in China, and we have fostered in-depth knowledge of, and cooperation with leading online channels covering approximately 109,000 mobile apps and 2 million websites in the 30 days leading up to March 31, 2018, to help marketers, especially multinational marketers, navigate through the fragmented landscapes to identify and reach their potential customers.\u201d<\/p>\n<p class=\"p2\">iClick Interactive has invested tremendous effort in building native products in the mobile arena, in particular iAudience and iAccess. Meanwhile, we keep deepening our relationships with media partners and extending our data application to a broader scope of marketing,\u201d Ng concludes.<\/p>\n<p class=\"p5\">For additional information, please visit <a href=\"http:\/\/www.i-Click.com\" target=\"_blank\" rel=\"noopener\"><b>www.i-Click.com<\/b><\/a><\/p>\n<hr>\n<p>Hong Kong\u2019s Business Leaders share market and interest intelligence in the pages of HKMVC 2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the competition for social media\/on-line dominance, brands have gone past the \u2018video is the new photo\u2019 stage. Today, even video has to amaze, thrill and provide that \u2018wow\u2019 factor, says Yoyo Ng of iCLICK INTERACTIVE ASIA LTD. iClick Interactive Asia Group Limited (NASDAQ: ICLK) is an independent online marketing technology platform that connects worldwide [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7622,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[402,64,55],"tags":[65],"class_list":["post-7620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hkmvc-2019","category-marketing","category-services-awards","tag-marketing","dropcap-y","no-lazy-placeholder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enriching One-Stop-Shop Digital Solutions | iCLICK INTERACTIVE ASIA LTD. - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediazone.com.hk\/hkmvc\/2018\/12\/28\/enriching-one-stop-shop-digital-solutions-iclick-interactive-asia-ltd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enriching One-Stop-Shop Digital Solutions | iCLICK INTERACTIVE ASIA LTD. - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies\" \/>\n<meta property=\"og:description\" content=\"In the competition for social media\/on-line dominance, brands have gone past the \u2018video is the new photo\u2019 stage. 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