{"id":8109,"date":"2019-03-27T15:14:53","date_gmt":"2019-03-27T07:14:53","guid":{"rendered":"http:\/\/www.mediazone.com.hk\/hkmvc\/?p=8109"},"modified":"2019-04-03T15:28:00","modified_gmt":"2019-04-03T07:28:00","slug":"thought-leading-experience-powers-cutting-edge-design","status":"publish","type":"post","link":"https:\/\/www.mediazone.com.hk\/hkmvc\/2019\/03\/27\/thought-leading-experience-powers-cutting-edge-design\/","title":{"rendered":"Thought-leading Experience  Powers Cutting-Edge Design"},"content":{"rendered":"\r\n<h2 class=\"wp-block-heading\">A marriage between operational expertise and industry-leading design has become a boon for Asia\u2019s most competitive market. The one-stop-shop from LUBUDS-AXIS LTD offers more than just design. LOUIE CHUNG and BILL CHEN present a\u00a0curtain raiser on market dynamics, reality and the importance of added-value.<\/h2>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\">\r\n<div id=\"attachment_8111\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8111\" class=\"wp-image-8111\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Bill-Chen-and-Louie-Chung.jpg\" alt=\"\" width=\"800\" height=\"669\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Bill-Chen-and-Louie-Chung.jpg 800w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Bill-Chen-and-Louie-Chung-300x251.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Bill-Chen-and-Louie-Chung-768x642.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Bill-Chen-and-Louie-Chung-359x300.jpg 359w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Bill-Chen-and-Louie-Chung-600x502.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-8111\" class=\"wp-caption-text\">Bill Chen and Louie Chung, Founders of Lubuds-Axis Ltd.<\/p><\/div>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Hong Kong has no shortage of smart, experienced and innovative design firms. But, few design houses have the experience of actually running retail\/commercial operations. To the design-seeking customer this makes an invisible but hugely important difference. In fact, it makes a crucial difference because commercial space in Hong Kong is dreadfully expensive. Design has to be human-friendly, tailor-made to enhance work flow and avoid unforeseen blocks in the workplace. These are issues only a seasoned operator would know and hence Lubuds\u2019 partnership with Axis is a note-worthy symbiosis.\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\">\r\n<div id=\"attachment_8112\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8112\" class=\"wp-image-8112\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_FB_AnaTen_2.jpg\" alt=\"\" width=\"1000\" height=\"665\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_FB_AnaTen_2.jpg 1000w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_FB_AnaTen_2-300x200.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_FB_AnaTen_2-768x511.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_FB_AnaTen_2-450x300.jpg 450w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_FB_AnaTen_2-600x399.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-8112\" class=\"wp-caption-text\">ANA TEN in Harbour City, Tsim Sha Tsui.<\/p><\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\">\r\n<div id=\"attachment_8113\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8113\" class=\"wp-image-8113\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_FB_ClubAlbergue.jpg\" alt=\"\" width=\"1000\" height=\"665\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_FB_ClubAlbergue.jpg 1000w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_FB_ClubAlbergue-300x200.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_FB_ClubAlbergue-768x511.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_FB_ClubAlbergue-450x300.jpg 450w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_FB_ClubAlbergue-600x399.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-8113\" class=\"wp-caption-text\">Club Albergue 1601 in Times Square, Causeway Bay.<\/p><\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Louie Chung, CEO of Lubuds is a veteran operator of food and beverage outlets many of which pepper Hong Kong\u2019s upmarket shopping malls. He is no stranger to the problems that arise from dis-functional design and its impact on the brand\u2019s image, work-flow, customer satisfaction and bottom-line profits.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><em>\u201cOur clients need design that is life-enhancing, work-flow supporting and offers their customers that warm, comfortable, welcoming feel that is not over-whelming or intimidating.\u201d<\/em><\/h3>\r\n\r\n\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<p>\u201cOur clients need design that is life-enhancing, work-flow supporting and offers their customers that warm, comfortable, welcoming feel that is not over-whelming or intimidating,\u201d explains Chung, adding that most local retailers particularly restaurants target very high traffic and design must be conducive to enhancing quality service. \u201cWhile, the \u2018wow\u2019 factor is nice to have, functionality is more crucial.\u201d Chung should know. He operates a range of Asian\/Japanese restaurants in Hong Kong and grooming icons too like Tony &amp; Guy. Among the brands that Lubuds-Axis has served include \u2013 ZARA, Bershka and Pull &amp; Bear.<\/p>\r\n\r\n\r\n\r\n<p>Director of Axis, Bill Chen, cites drastic changes in the office world as first-world thinking seeps into traditional local work practices.\u00a0<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\">\r\n<div id=\"attachment_8119\" style=\"width: 510px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8119\" class=\"wp-image-8119\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_zara-300x200.jpg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_zara-300x200.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_zara-768x512.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_zara-450x300.jpg 450w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_zara-600x400.jpg 600w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_zara.jpg 915w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-8119\" class=\"wp-caption-text\">Zara in Elements, Hong Kong.<\/p><\/div>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">The Future is\u2026Now!<\/h3>\r\n\r\n\r\n\r\n<p>\u201cWe completed the design for a shared work-space facility for Fintech companies at the Cyberport, offering unprecedented flexibility for further nurture digital tech start-ups,\u201d Chen says.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>\u201cTechnology is impacting work practices like never before. Hong Kong\u2019s skyrocketing commercial property prices are creating shared workspaces and innovation, thought-leading design is the need of the hour.\u201d<\/p>\r\n\r\n\r\n\r\n<p>According to Chen, the design industry is evolving at fever-pitch pace and complacence is not an option for a market leader. Repeat business and referrals pave the way to sustainable market positioning and as a designer you only get to that point when your design delivers, provides the customer with more than just cosmetics. It must deliver warmth, functionality, efficiency, and value in terms of versatility! This is the key! This is the magic! This is the future!\u201d \u00a0<\/p>\r\n<div id=\"attachment_8116\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8116\" class=\"wp-image-8116 size-full\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_BostonScientificRDoffice_1.jpg\" alt=\"\" width=\"1000\" height=\"728\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_BostonScientificRDoffice_1.jpg 1000w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_BostonScientificRDoffice_1-300x218.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_BostonScientificRDoffice_1-768x559.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_BostonScientificRDoffice_1-412x300.jpg 412w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_BostonScientificRDoffice_1-600x437.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-8116\" class=\"wp-caption-text\">Boston Scientific R&amp;D office, Beijing.<\/p><\/div>\r\n<div id=\"attachment_8117\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8117\" class=\"size-full wp-image-8117\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_BostonScientificRDoffice_2.jpg\" alt=\"\" width=\"1000\" height=\"647\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_BostonScientificRDoffice_2.jpg 1000w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_BostonScientificRDoffice_2-300x194.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_BostonScientificRDoffice_2-768x497.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_BostonScientificRDoffice_2-450x291.jpg 450w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_BostonScientificRDoffice_2-600x388.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-8117\" class=\"wp-caption-text\">Boston Scientific R&amp;D office, Beijing.<\/p><\/div>\r\n<div id=\"attachment_8118\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8118\" class=\"size-full wp-image-8118\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_SmartSpaceFinTech.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_SmartSpaceFinTech.jpg 1000w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_SmartSpaceFinTech-300x200.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_SmartSpaceFinTech-768x512.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_SmartSpaceFinTech-450x300.jpg 450w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_Office_SmartSpaceFinTech-600x400.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-8118\" class=\"wp-caption-text\">Smart-Space FinTech in Cyberport, Hong Kong.<\/p><\/div>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\r\n<figure><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Bringing Dreams to Life<\/h3>\r\n\r\n\r\n\r\n<p>\u201cWhile our track record of successful design makes a convincing case, education is still key to procuring business because every client is individual, unique and therefore has particular needs. What we offer is the patience to listen, the willingness to share our experience and solutions,\u201d Chung says. \u201cOne a clear understanding is reached, we follow the timeline to ensure the project is completed on time and within budget. Our project managers are always on site ensuring that every step is taken with clock-work precision. Every project is a journey from start to finish and it is not just important to achieve the goal. The fun is in the client also enjoying the journey, watching the dream come to life,\u201d Chung explains.\u00a0 \u00a0<\/p>\r\n\r\n\r\n\r\n<p>Together Bill and Louie are helping Hong Kong\u2019s corporate captains reach for new horizons and in turn creating new experiences for us all, in Hong Kong. As long as this remains the goal, the marriage looks poised to grow and blossom into a partnership icon well worth celebrating.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"129\" class=\"wp-image-8114\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/03\/LubudsAxisLtd_logo.jpg\" alt=\"\" \/><\/figure>\r\n\r\n\r\n\r\n<p>For additional information,\u00a0please visit <strong><a href=\"http:\/\/www.lubuds-axis.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"www.lubuds-axis.com (opens in a new tab)\">www.lubuds-axis.com<\/a><\/strong><\/p>\r\n\r\n\r\n<hr class=\"wp-block-separator\" \/>\r\n\r\n\r\n<p>Hong Kong\u2019s Business Leaders share market and interest intelligence in the pages of HKMVC 2019<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>A marriage between operational expertise and industry-leading design has become a boon for Asia\u2019s most competitive market. The one-stop-shop from LUBUDS-AXIS LTD offers more than just design. LOUIE CHUNG and BILL CHEN present a\u00a0curtain raiser on market dynamics, reality and the importance of added-value. Hong Kong has no shortage of smart, experienced and innovative design [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[255,402,58,59],"tags":[335,22,60],"class_list":["post-8109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cover-story","category-hkmvc-2019","category-hkmvc-awards","category-interior-design","tag-architecture","tag-design","tag-interior-design","dropcap-y","no-lazy-placeholder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thought-leading Experience Powers Cutting-Edge Design - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediazone.com.hk\/hkmvc\/2019\/03\/27\/thought-leading-experience-powers-cutting-edge-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thought-leading Experience Powers Cutting-Edge Design - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies\" \/>\n<meta property=\"og:description\" content=\"A marriage between operational expertise and industry-leading design has become a boon for Asia\u2019s most competitive market. The one-stop-shop from LUBUDS-AXIS LTD offers more than just design. LOUIE CHUNG and BILL CHEN present a\u00a0curtain raiser on market dynamics, reality and the importance of added-value. 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