Hong Kong\u2019s beauty industry began in the 1980s, when only department stores would provide beauty services like eyebrows plucking and facial treatments. These were very attractive despite their high cost. <\/span><\/p>\n \u201cThe beauty fever really changed my life. Fascinated, I brought home a few beauty devices and started my business in a family-style beauty and facial store of 100-odd square feet,\u201d says Dr. Joyce Tsang Yue.<\/span><\/p>\n In 1987, she and a business partner opened a beauty center, the embryo of her award-winning brand. Later in 1991, Modern Beauty Salon launched, and has since evolved into the beauty empire it is today. <\/span><\/p>\n Fierce competition in the industry has encouraged stringent professionalization. \u201cIn view of the need, we set up Beauty Expert International College in 2002 to offer beauticians diversified beauty courses. Upon completion, they may take part in internationally-recognized examinations held by overseas boards such as CIDESCO, ITEC and CIBTAC, and receive accredited qualifications, paving the way for further development in the field.<\/span><\/p>\n \u201cFacing the growing demand for beauty services among the youth, we are currently strengthening our connection with the market with further cooperation with local tertiary institutes. In past years, we\u2019ve worked with the Investment Society HKUSU, supporting its promotion week by sponsoring over a thousand beauty products.\u201d<\/span><\/p>\n Most beauty and slimming groups focus mainly on retail. Modern Beauty Salon, in contrast, not only serves as an international product distributor, but also offers its own brands like be, p.e.n, Ferrecare<\/em> and Y.U.E<\/em>, and provides skincare, slimming, spa and massage, manicure, hair-styling, and makeup services. In 2014, it established the one-stop wedding planning, photography and video service brand Zi Photo Studio<\/em> to provide consumers with quality, comprehensive wedding services.<\/span><\/p>\n \u201cAbiding our motto \u2018No best, only better\u2019, I know that being innovative, attentive to customers\u2019 needs and adaptive to current trends are key to success. Customers not only want services worth their money, but more than what they pay. With keen attention, our therapists and consultants deliver top-quality services with unrivaled skills. Our management team keeps an eye on market trends to introduce innovative skincare products, beauty devices and experiences from abroad. We have invested much in renovating our beauty centers to worldclass standards, providing the feel of a six-star hotel at an incredibly affordable price. All these ensure our competitiveness and help maintain our lead in the industry,\u201d says Tsang.<\/span><\/p>\n \u201cIn July 2014, we formed a joint venture with an Australian partner to distribute the Melbourne-based brand Advanced Natural<\/em>. It involves not only the manufacture of Advanced Natural beauty and skincare products, but also wholesale and retail in the international market, widening the brand\u2019s geographical scope.\u201d<\/span><\/p>\nSetting the Bar<\/span><\/h3>\n
Triumph of Tenacity <\/span><\/h3>\n