{"id":8271,"date":"2019-04-23T11:20:38","date_gmt":"2019-04-23T03:20:38","guid":{"rendered":"http:\/\/www.mediazone.com.hk\/hkmvc\/?p=8271"},"modified":"2019-04-25T11:28:08","modified_gmt":"2019-04-25T03:28:08","slug":"marrying-powerful-branding-with-innovative-design","status":"publish","type":"post","link":"https:\/\/www.mediazone.com.hk\/hkmvc\/2019\/04\/23\/marrying-powerful-branding-with-innovative-design\/","title":{"rendered":"Marrying Powerful Branding with Innovative Design!"},"content":{"rendered":"

A fresh new re-thinking of branding-led design is taking Hong Kong into new <\/span>areas of growth. KATHERINE LI turns the spotlight on to the possibilities.<\/span><\/h2>\n
\n
\"\"

Katherine Li, Founder & Director.<\/p><\/div>\n

Studio Plus Limited (SPL) was founded in the year of 2009 with a strong vision\u2014to inject the idea of branding and retail strategies into architecture and interior designs.<\/p>\n

\u201cThe mission is to create a larger impact visually and expand the understanding of branding design three dimensionally for our clients to boost their retail exposures, strengthen corporate identity, or enhance corporate cultures,\u201d according to Katherine Li, founder and director. Li is a keen industry observer and a significant contribution to SPL\u2019s positioning was derived from her education in architecture and business schools as well as her over 10 years of career background in architecture, retail and brand building prior founding SPL.<\/p>\n

\u201cAs a result, SPL always puts the idea of branding up-front, and our designs became the end result of the executions to achieve the defined branding strategies, she says.<\/p>\n

\u201cStarting from 2011, SPL applied the idea of branding into institutional design for the Hong Kong University of Science and Technology\u2019s Engineering and Science Schools,\u201d explains Li, adding that\u00a0 <\/span>unique interiors were then created for each individual school under the roof of the universities; aiming to enhance the faculty and students\u2019 identities as well as creating a stronger bonding among the \u2018families\u2019.\u201d<\/p>\n

\u201cFrom then on in the past 9 years, SPL has taken the branding approach and <\/span>added values to clients from different industries including retail, food and beverages, institutional, industrial, data center, corporate and government sectors.\u201d<\/span><\/p>\n

\n

\u201cBeing able to diversify our scope of services and type of projects with out of the box ideas and professional track records are keys to win over <\/span>our rivals despite pricing.\u201d – Katherine Li<\/span><\/span><\/em><\/h3>\n<\/blockquote>\n

The Price Wars<\/h3>\n

\u201cThe architectural and interior industry is very competitive in terms of pricing and creativities. The majority of our clients follow formal tendering procedures whereby we have to compete with our rivals in terms of price and quality,\u201d says Li.<\/p>\n

She notes that although the quality of her designs and professional services play a huge role on the success of their projects, the industry is highly price sensitive.<\/p>\n

\u201cBeing able to diversify our scope of services and type of projects with out of the box ideas and professional track records are keys to win over our rivals despite pricing.\u201d<\/p>\n

\u201cOur niche is all about a different way of defining, understanding and applying the idea of branding into variety of applications, such as building fa\u00e7ades, office interiors, classrooms, factories or even a fence wall, the railing of a staircase and the list goes on.\u00a0 <\/span>Such an approach not only has helped bringing fresh design ideas but has opened up our spectrum of services and project types in our portfolio.\u201d<\/p>\n

\"\"

Towngas Telecom Hong Kong Data Centre 2 at TKO Industrial Estate, Hong Kong<\/p><\/div>\n

Sustainable Solutions<\/h3>\n

Li says that SPL always strikes to be the leader in incorporating higher technologies into its designs. \u201cCustomers can expect more of our design innovation making use of advance materials and products that are available in the Greater China region, in addition to internationally sourced items.\u201d<\/p>\n

She says that sustainable design is an important key for the company\u2019s development and \u201cwe aim to be able to introduce the methods and creative ideas while protecting earth resources,\u201d she adds.<\/span><\/p>\n

In terms of service network, SPL has started and looking forward to expand its <\/span>foothold in the industry in the Greater China, <\/span>Taiwan, Japan and South East Asia. <\/span><\/p>\n

For additional information, please visit www.studioplus.com.hk<\/b><\/span><\/a><\/p>\n

\n

Hong Kong\u2019s Business Leaders share market and interest intelligence in the pages of HKMVC 2019<\/p>\n","protected":false},"excerpt":{"rendered":"

A fresh new re-thinking of branding-led design is taking Hong Kong into new areas of growth. KATHERINE LI turns the spotlight on to the possibilities. Studio Plus Limited (SPL) was founded in the year of 2009 with a strong vision\u2014to inject the idea of branding and retail strategies into architecture and interior designs. \u201cThe mission […]<\/p>\n","protected":false},"author":1,"featured_media":8273,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[402,58,59],"tags":[60],"class_list":["post-8271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hkmvc-2019","category-hkmvc-awards","category-interior-design","tag-interior-design","dropcap-y","no-lazy-placeholder"],"yoast_head":"\nMarrying Powerful Branding with Innovative Design! - Mediazone's Hong Kong's Most Valuable Companies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediazone.com.hk\/hkmvc\/2019\/04\/23\/marrying-powerful-branding-with-innovative-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marrying Powerful Branding with Innovative Design! - Mediazone's Hong Kong's Most Valuable Companies\" \/>\n<meta property=\"og:description\" content=\"A fresh new re-thinking of branding-led design is taking Hong Kong into new areas of growth. 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