{"id":8762,"date":"2019-08-27T13:25:33","date_gmt":"2019-08-27T05:25:33","guid":{"rendered":"http:\/\/www.mediazone.com.hk\/hkmvc\/?p=8762"},"modified":"2019-09-03T13:44:21","modified_gmt":"2019-09-03T05:44:21","slug":"bringing-you-the-power-passion-of-indie-brands","status":"publish","type":"post","link":"https:\/\/www.mediazone.com.hk\/hkmvc\/2019\/08\/27\/bringing-you-the-power-passion-of-indie-brands\/","title":{"rendered":"Bringing You the Power &#038; Passion of \u2018Indie\u2019 Brands!"},"content":{"rendered":"<h1 class=\"p1\"><span class=\"s1\">A new era has dawned for a rapidly growing and discerning beauty market. <\/span><span class=\"s1\">Formulation and ingredients that engage are riding on big trends like \u2018naturals <\/span><span class=\"s1\">and organics, cosmeceuticals and professional, as well as personalization,\u2019 <\/span><span class=\"s1\">says visionary entrepreneur ANDY WONG.<\/span><\/h1>\n<hr \/>\n<div id=\"attachment_8763\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8763\" class=\"size-full wp-image-8763\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_AndyWong.jpg\" alt=\"\" width=\"500\" height=\"681\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_AndyWong.jpg 500w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_AndyWong-220x300.jpg 220w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-8763\" class=\"wp-caption-text\">Andy Wong, Managing Director.<\/p><\/div>\n<p><strong>AKWG<\/strong> is pioneering the evolution of a long-staid industry. The beauty market until recently was the sole preserve of multinational superbrands that every woman at least knew if not loved. That\u2019s changing. Thanks to a new breed of boutique brands, crafting cosmetics that socially-aware customers love and want. Local entrepreneur Andy Wong is opening the gates and paving the paths for these evolving brands to reach the customers who crave them.<\/p>\n<p class=\"p2\">\u201cWe have introduced more than 10 credential brands to HK in these few years, e.g. 111SKIN, Absolute New York, Acwell, For Beloved One, Haruharu, Jayjun, KELEMENTS, LASSIE\u2019EL, MEDIHEAL, Rubelli, Seoul Soul, theBalm etc.<\/p>\n<p class=\"p2\">We greatly appreciate indie beauty brand owners who have a deep passion for what they do,\u201d says Wong who founded AKWG.<\/p>\n<p class=\"p2\">\u201cThey have their own philosophy and story. These brands can cater to niches and address specific customer needs. As a result of the trend toward individualization, demands from consumers are becoming ever more diverse.<\/p>\n<p class=\"p2\">\u201cWe know our customers have a wide range of beauty needs and preferences. They want to be unique and individuals. By introducing different brands from different countries with different functions we are better placed to respond to the diverse needs of customers.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8764\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_Kelements.jpg\" alt=\"\" width=\"1000\" height=\"475\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_Kelements.jpg 1000w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_Kelements-300x143.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_Kelements-768x365.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_Kelements-450x214.jpg 450w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_Kelements-600x285.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 class=\"p4\">Why the Need for Indie?<\/h3>\n<p class=\"p2\">Busier and stressful lifestyles of consumers, as well as worsening environmental conditions, created more concern around skin conditions amid consumers who seek products for skin rejuvenation. Nevertheless, consumers are increasingly looking for methods and products to maintain and improve their appearance to look youthful and beautiful, more so with the rising awareness about anti-ageing products,\u201d explains Wong.<\/p>\n<p class=\"p2\">\u201cCustomers are into beauty and makeup. And they not only want to have premium skin care products, but also the best cosmetic assortment for all skin types or tones. All these nurtured the beauty industry across the region.<\/p>\n<p class=\"p2\">\u201cIndie brands are presenting product with stories about the formulation and ingredients that engage consumers, as well as hitting on big trends such as naturals and organics, cosmeceuticals and professional, as well as personalization. Indie brands come to be a new force of the beauty market.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8767\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_Absolute-New-York.jpg\" alt=\"\" width=\"1000\" height=\"558\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_Absolute-New-York.jpg 1000w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_Absolute-New-York-300x167.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_Absolute-New-York-768x429.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_Absolute-New-York-450x251.jpg 450w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_Absolute-New-York-600x335.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 class=\"p4\">Personal Approach<\/h3>\n<p class=\"p2\">Wong says: \u201cFor AKWG itself, on top of \u2018World Market, Local Knowledge\u2019, we add on \u2018Savvy Experts\u2019. We introduced the indie brands that have taken a very personal approach to our targeted consumers. The better you know your consumer, the easier it will be for us to offer them true value.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-8766 size-medium\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_MEDIHEAL-300x222.jpg\" alt=\"\" width=\"300\" height=\"222\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_MEDIHEAL-300x222.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_MEDIHEAL-768x569.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_MEDIHEAL-405x300.jpg 405w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_MEDIHEAL-600x445.jpg 600w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_MEDIHEAL.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"p2\">The product range and offerings AKWG distributes are very unique in the market. <b>Absolute New York<\/b>, was founded in New York, features in feminine, flirty, and fun styles, bringing the consumer professional quality beauty products that revolutionize the existing offerings in the market. <b>For Beloved One<\/b>, Asia\u2019s No.1 Cosmeceutical Skincare Brand, produces the industry\u2019s first bio-cellulose facial mask. Nobody could have imagined that a \u201cMade in Taiwan\u201d skincare brand would become renowned worldwide. Korean brands include: <b>Haruharu<\/b>, a skincare brand derived from natural ingredients, all of products from everyday solution is made with patented fermentation technology developed by OK Bio Lab. In addition to scientific technology, <b>Kelements<\/b> builds on biotechnology and the best ingredients to provide the most optimal skin care solution. <b>LASSIE\u2019EL<\/b> is to pursue more than a sincere skincare that is safe and effective way to keep the smile on your face. <b>MEDIHEAL<\/b> promotes the idea of a home-use concept, where you can have beautiful skin without the need of surgery treatment. More brands are up-and-coming, such as <b>Ariul<\/b>, a natural inspired brand to provide the skin relief from the stresses of modern life by harnessing the power of natural ingredients, <b>Like I\u2019m Five<\/b>, delivers the gentlest formulas, the newest pure and gentle skincare for kids and adults. Here are just some examples.<\/p>\n<blockquote>\n<h3 class=\"p1\"><span style=\"color: #d0a974;\">\u201cBy introducing different brands from different countries with different functions we are better placed to respond to the diverse needs of customers.\u201d<\/span> &#8211; Andy Wong, Managing Director<\/h3>\n<\/blockquote>\n<h3 class=\"p4\">The Future is Now!<\/h3>\n<p class=\"p2\">AKWG also focuses on brand management of each indie brands and how its brands are perceived in the market. The company markets and promotes highest quality imports across the region through different channels. Wong shows, \u201cOmni channel marketing integrated with online and offline: website, Facebook, Instagram, YouTube, search engine marketing (SEM) and google display network, wall units in drug \/beauty chain stores, make-up videos by celebrity makeup artist, make up tutorial class and outdoor promotion \u2013 truck-based events are among the many marketing channels we use to get these exciting, invigorating brands to the consumers. We have successfully developed an in-depth understanding on building exclusive products into significant brands with longstanding recognition.<\/p>\n<p class=\"p2\">\u201cWe trust indie brands are going to help shape the future of the beauty market. We will continue to work very hard on brand management, introduce more new indie brands and provide top-quality products to consumers, and strive for building and developing the strong presence of indie beauty brands in the Asia Pacific.\u201d<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8779\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_logo.jpg\" alt=\"\" width=\"109\" height=\"109\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_logo.jpg 109w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_logo-100x100.jpg 100w\" sizes=\"auto, (max-width: 109px) 100vw, 109px\" \/><\/p>\n<p class=\"p6\">For additional information, please visit <a href=\"http:\/\/www.akwg.com\" target=\"_blank\" rel=\"noopener noreferrer\"><b>www.akwg.com<\/b><\/a><\/p>\n<hr \/>\n<p>Hong Kong\u2019s Business Leaders share market and interest intelligence in the pages of HKMVC 2020<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new era has dawned for a rapidly growing and discerning beauty market. Formulation and ingredients that engage are riding on big trends like \u2018naturals and organics, cosmeceuticals and professional, as well as personalization,\u2019 says visionary entrepreneur ANDY WONG. AKWG is pioneering the evolution of a long-staid industry. The beauty market until recently was the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8765,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,433,55],"tags":[74,136,115,96],"class_list":["post-8762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-hkmvc-2020","category-services-awards","tag-beauty","tag-cosmetics","tag-luxury","tag-skincare","dropcap-y","no-lazy-placeholder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bringing You the Power &amp; Passion of \u2018Indie\u2019 Brands! - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediazone.com.hk\/hkmvc\/2019\/08\/27\/bringing-you-the-power-passion-of-indie-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bringing You the Power &amp; Passion of \u2018Indie\u2019 Brands! - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies\" \/>\n<meta property=\"og:description\" content=\"A new era has dawned for a rapidly growing and discerning beauty market. Formulation and ingredients that engage are riding on big trends like \u2018naturals and organics, cosmeceuticals and professional, as well as personalization,\u2019 says visionary entrepreneur ANDY WONG. AKWG is pioneering the evolution of a long-staid industry. The beauty market until recently was the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediazone.com.hk\/hkmvc\/2019\/08\/27\/bringing-you-the-power-passion-of-indie-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-27T05:25:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-03T05:44:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_main.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"674\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hkmvc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hkmvc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediazone.com.hk\/hkmvc\/2019\/08\/27\/bringing-you-the-power-passion-of-indie-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediazone.com.hk\/hkmvc\/2019\/08\/27\/bringing-you-the-power-passion-of-indie-brands\/\"},\"author\":{\"name\":\"hkmvc\",\"@id\":\"https:\/\/www.mediazone.com.hk\/hkmvc\/#\/schema\/person\/a2e3f4f8e44042fc13de877c261dac86\"},\"headline\":\"Bringing You the Power &#038; Passion of \u2018Indie\u2019 Brands!\",\"datePublished\":\"2019-08-27T05:25:33+00:00\",\"dateModified\":\"2019-09-03T05:44:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediazone.com.hk\/hkmvc\/2019\/08\/27\/bringing-you-the-power-passion-of-indie-brands\/\"},\"wordCount\":897,\"publisher\":{\"@id\":\"https:\/\/www.mediazone.com.hk\/hkmvc\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediazone.com.hk\/hkmvc\/2019\/08\/27\/bringing-you-the-power-passion-of-indie-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/AKWG_main.jpg\",\"keywords\":[\"Beauty\",\"Cosmetics\",\"Luxury\",\"Skincare\"],\"articleSection\":[\"Beauty\",\"HKMVC 2020\",\"Services Awards\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediazone.com.hk\/hkmvc\/2019\/08\/27\/bringing-you-the-power-passion-of-indie-brands\/\",\"url\":\"https:\/\/www.mediazone.com.hk\/hkmvc\/2019\/08\/27\/bringing-you-the-power-passion-of-indie-brands\/\",\"name\":\"Bringing You the Power & Passion of \u2018Indie\u2019 Brands! 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