{"id":8935,"date":"2019-10-14T13:59:43","date_gmt":"2019-10-14T05:59:43","guid":{"rendered":"http:\/\/www.mediazone.com.hk\/hkmvc\/?p=8935"},"modified":"2019-10-23T15:57:12","modified_gmt":"2019-10-23T07:57:12","slug":"market-applause-for-total-integrated-green-pioneer","status":"publish","type":"post","link":"https:\/\/www.mediazone.com.hk\/hkmvc\/2019\/10\/14\/market-applause-for-total-integrated-green-pioneer\/","title":{"rendered":"Market Applause for  Total-Integrated-Green Pioneer"},"content":{"rendered":"<h1 class=\"p1\"><span class=\"s1\">Clear vision and a relentless drive toward perfection powered the rise of <\/span><span class=\"s1\">SRT Group to carve a niche for itself amidst Asia\u2019s most discerning market.<\/span><\/h1>\n<hr \/>\n<div id=\"attachment_8936\" style=\"width: 510px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8936\" class=\"wp-image-8936\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_Edward-Shen-300x300.jpg\" alt=\"\" width=\"500\" height=\"500\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_Edward-Shen-300x300.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_Edward-Shen-150x150.jpg 150w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_Edward-Shen-768x768.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_Edward-Shen-400x400.jpg 400w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_Edward-Shen-600x600.jpg 600w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_Edward-Shen-100x100.jpg 100w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_Edward-Shen.jpg 1000w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-8936\" class=\"wp-caption-text\">Edward Shen, Architect, Founder &amp; Director.<\/p><\/div>\n<p>&#8220;In the early to mid-1990s, with our training and experience from North America, we pioneered the first \u2018real estate housing development model\u2019 in GuangDong with our client developer from Hong Kong. It brought us recognition for being one of the first landmark ventures to explore China\u2019s <span class=\"s1\">not-yet-existent real estate market,\u201d says Edward Shen, <\/span>founder of SRT Design Group.<\/p>\n<p class=\"p2\">\u201cOur innovative planning and architectural prototypes were studied and replicated quickly in other GuangDong localities in cities like Guangzhou, Zhongshan and Donguan. Out-of-the-province developers also took the models we developed further up north to other provinces,\u201d he adds.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8940\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_F-ONE-Center-Guangzhou.jpg\" alt=\"\" width=\"1000\" height=\"750\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_F-ONE-Center-Guangzhou.jpg 1000w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_F-ONE-Center-Guangzhou-300x225.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_F-ONE-Center-Guangzhou-768x576.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_F-ONE-Center-Guangzhou-160x120.jpg 160w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_F-ONE-Center-Guangzhou-400x300.jpg 400w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_F-ONE-Center-Guangzhou-600x450.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<blockquote>\n<h3><span style=\"color: #ae4c42;\">\u201cWe shall continue to strengthen our management strategies with new innovative thinking and to harness and build up a board of directors with vitality and entrepreneurship.\u201d<\/span> &#8211; Edward Shen, Architect, Founder &amp; Director<\/h3>\n<\/blockquote>\n<h3 class=\"p4\">Best-in-Class Solutions<\/h3>\n<p class=\"p2\">\u201cThe first decade of the new century saw China develop at a phenomenal speed. Real estate and associated urban fabric development prospered and flourished perhaps at too fast a pace with speculation rampant. This period of high growth also saw SRT turn in good profits and impressive turnover,\u201d says Irene Lai &#8211; Group CEO, Director.<\/p>\n<p class=\"p2\">\u201cWe expanded our operations with new business joint ventures set up in Hong Kong, Shanghai and Bangkok, extended our scope of service to land<span class=\"s3\">scaping and interior design, and with projects <\/span>covered as far as Karachi and Mauritius.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Mf1ri6WnRrg\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p class=\"p2\">\u201cOur widened scope of service strengthened by expertise of our joint venture partners, enabled us to offer much added value to our clients, long standing as well as new, with comprehensive and full-scope service. With the enhanced capacity of the firm, we strived to always ensure the most technically advanced, financially cost-effective, and market attractive products for our clients,\u201d Lai explains adding that \u201crealizing that the good days may not last forever, and the rude awakening to global warming and climate change, we overhauled ourselves for environmental and sustainable design.\u201d<\/p>\n<p class=\"p2\">\u201cWe bought and took over an environmental and green consultancy company in 2014 to offer our clients total integrated approach to sustainable design and green built environment. We did not stop at design only, but diversified to facilitate projects for green financing, and green operations, and management. We also teamed up with a national level environmental agency and international <span class=\"s2\">research laboratories to explore forefronts of the industry as our way to the future.\u201d<\/span><\/p>\n<blockquote>\n<h3><span style=\"color: #ae4c42;\">\u201cwe strived to always ensure the most technically advanced, financially cost-effective, and market attractive products for our clients.\u201d<\/span> &#8211; Irene Lai, Group CEO &amp; Director<\/h3>\n<\/blockquote>\n<h3 class=\"p4\">Against All Odds<\/h3>\n<div id=\"attachment_8938\" style=\"width: 410px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8938\" class=\"wp-image-8938\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_Irene-Lai-300x300.jpg\" alt=\"\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_Irene-Lai-300x300.jpg 300w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_Irene-Lai-150x150.jpg 150w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_Irene-Lai-768x768.jpg 768w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_Irene-Lai-400x400.jpg 400w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_Irene-Lai-600x600.jpg 600w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_Irene-Lai-100x100.jpg 100w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2019\/08\/SRTDesignGroup_Irene-Lai.jpg 800w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-8938\" class=\"wp-caption-text\">Irene Lai, Group CEO, Director.<\/p><\/div>\n<p class=\"p2\">Highly speculative growth in the past 10-15 years with property prices continuing to escalate to unaffordable levels of the common people, the design industry and consultancy fees have taken a spiral down, and for that reason quality of service has fallen too, Shen notes.<\/p>\n<p class=\"p2\">\u201cClients now pay meagre fees for run-of-the-mill conventional services, and will demand engaged consultants to be forth-coming on innovative ideas in particular on marketing strategies and marketable product design.\u201d<\/p>\n<p class=\"p2\">\u201cFur<span class=\"s2\">thermore,\u201d says Shen, \u201cclients place the onerous task to secure eventual government approval for these innovative ideas (obviously not yet in the books of authority\u2019s codes and regulations) on the consultants.\u201d <\/span><\/p>\n<p class=\"p2\">\u201cFor the almost thirty years history of SRT, we have been developing business in the Greater Bay Area. Our development plan of the GBA is very much in line with the Belt and Road Initiative, which our company has embarked on for a number of years with joint venture set up in Thailand, and property investment in Cambodia. Currently we are in the process to explore more business opportunities in Cambodia not necessarily in design consultancy but business options where we may deploy our vast experience and resources in property development and construction into related industries and business. We are also looking at various resources and opportunities that we may tap on for green and environment related investments. We shall continue to strengthen our management strategies with new innovative thinking and to harness and build up a board of directors with vitality and entrepreneurship.\u201d<\/p>\n<p class=\"p5\">For additional information, please visit <a href=\"http:\/\/www.srtdesign.com\" target=\"_blank\" rel=\"noopener noreferrer\"><b>www.srtdesign.com<\/b><\/a><\/p>\n<hr \/>\n<p>Hong Kong\u2019s Business Leaders share market and interest intelligence in the pages of HKMVC 2020<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clear vision and a relentless drive toward perfection powered the rise of SRT Group to carve a niche for itself amidst Asia\u2019s most discerning market. &#8220;In the early to mid-1990s, with our training and experience from North America, we pioneered the first \u2018real estate housing development model\u2019 in GuangDong with our client developer from Hong [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[334,433,59],"tags":[335,60],"class_list":["post-8935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture","category-hkmvc-2020","category-interior-design","tag-architecture","tag-interior-design","dropcap-y","no-lazy-placeholder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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