{"id":9547,"date":"2020-04-09T13:30:21","date_gmt":"2020-04-09T05:30:21","guid":{"rendered":"http:\/\/www.mediazone.com.hk\/hkmvc\/?p=9547"},"modified":"2020-04-10T18:03:50","modified_gmt":"2020-04-10T10:03:50","slug":"want-to-hit-bulls-eye-when-marketing-online","status":"publish","type":"post","link":"https:\/\/www.mediazone.com.hk\/hkmvc\/2020\/04\/09\/want-to-hit-bulls-eye-when-marketing-online\/","title":{"rendered":"Want to Hit \u2018Bull\u2019s Eye\u2019 when Marketing Online?"},"content":{"rendered":"

There is no road map to navigate the vast cyber space ocean but veteran digital marketing firm MADCRADLE ONLINE LTD is proving a hot favourite partner for Hong Kong\u2019s smartest companies. Here\u2019s why.<\/span><\/h2>\n
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Patrick Wong, Managing Director.<\/p><\/div>\n

The straight-talking Co-founder and Managing Director of one of Hong Kong\u2019s leading digital marketing companies Madcradle Online Ltd is not shy to tell it as it is.\u00a0 \u00a0<\/span><\/p>\n

\u201cConcrete insights are something ceremoniously appreciated by clients. An apt digital marketing specialist is able to empathize and understand pain points of a business. There is nothing more valuable than insights supported by actionable measures. Specialists should be able to carry out industry-specific research and analysis, while continuously optimizing advertising performance,\u201d he says when asked about what expectations the market has of his industry.<\/p>\n

Solutions that Work!<\/h3>\n

Wong is an astute digital expert, a keen industry observer and a pragmatist. He knows the importance of value-added services, world-of -mouth advertising and continuous improvement. Speaking about the power of advertising\/promotion campaigns he says, \u201cwe believe a successful creative campaign is where the story meets strategies. Ideas must be supported by practical execution, or they are not worth anything. A marketing campaign can only flourish with constant business reporting, analysis, and insights accompanied by valid actionable solutions.\u201d<\/p>\n

Madcradle offers high account servicing levels to integrate clients\u2019 online and offline campaigns to meet their business goals.<\/p>\n

\u201cIt is important to note that digital marketing is not a robotic, one-way process. While our platforms are technology-based, the ultimate goal is to connect people to a business owned and run by other people. It\u2019s all about human connection. Therefore, Madcradle Online invests copious manpower to create humanized and personalized ad campaigns.\u201d<\/p>\n

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\u201cIt\u2019s all about human connection. We invests copious manpower to create humanized and personalized ad campaigns.\u201d – Patrick Wong, Managing Director<\/span><\/h3>\n<\/blockquote>\n

Leading Trends, Setting Benchmarks<\/h3>\n

Personalized content marketing, for sure, is king, says Wong. \u201cThe future is private. After the rapid development of social media and share of information, people\u2019s online behaviors are steadily returning to a more private module. We believe conversational marketing is the new trend. Consumers desire a personalized conversation with a business before making up their mind. The emergence of New Retail models ensures that O2O marketing becomes the key player in business-consumer communication. With the rise of 5G technology, more diverse and tailor-made content could be delivered as a seamless experience. Technology advancement allows us to predict preferences and behaviors accurately, utilizing means such as VR, AR, chatbot, and any form of programmatic ad with behavioral tracking and targeting.\u201d<\/p>\n