{"id":9656,"date":"2020-04-27T11:17:04","date_gmt":"2020-04-27T03:17:04","guid":{"rendered":"http:\/\/www.mediazone.com.hk\/hkmvc\/?p=9656"},"modified":"2020-04-28T10:41:09","modified_gmt":"2020-04-28T02:41:09","slug":"big-data-turbo-powers-social-media-agency-to-new-heights","status":"publish","type":"post","link":"https:\/\/www.mediazone.com.hk\/hkmvc\/2020\/04\/27\/big-data-turbo-powers-social-media-agency-to-new-heights\/","title":{"rendered":"Big Data Turbo-Powers Social Media Agency to New Heights"},"content":{"rendered":"<h2 class=\"p1\"><span class=\"s1\">Selling accuracy to social media marketers is proving a silver bullet for many brands keen on targeting various online demographics. KEN CHEUNG presents <\/span><span class=\"s1\">a solutions-based approach. <\/span><\/h2>\n<hr \/>\n<div id=\"attachment_9732\" style=\"width: 277px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9732\" class=\"size-medium wp-image-9732\" src=\"http:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2020\/04\/Krew_HKMVC2020_Ken-Cheung-267x300.jpg\" alt=\"\" width=\"267\" height=\"300\" srcset=\"https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2020\/04\/Krew_HKMVC2020_Ken-Cheung-267x300.jpg 267w, https:\/\/www.mediazone.com.hk\/hkmvc\/wp-content\/uploads\/2020\/04\/Krew_HKMVC2020_Ken-Cheung.jpg 445w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\" \/><p id=\"caption-attachment-9732\" class=\"wp-caption-text\">Ken Cheung, Digital Director.<\/p><\/div>\n<p>KREW Ltd is a big data-oriented social media and digital agency. \u201cEstablished for only 20 months, we\u2019ve already received two awards in the Marketing Excellence Awards 2019 as a recognition of our unwavering efforts,\u201d said Ken Cheung, the firm\u2019s digital director.<\/p>\n<p class=\"p2\">\u201cSince our establishment, we\u2019ve acquired more than 30 active clients from the hands of 4As giants and top 5 digital agencies. Most agencies placed most of their effort on pitching but the least effort to provide post-buy or campaign reports,\u201d says Cheung.<\/p>\n<p class=\"p2\">\u201cAt KREW, we provide an exclusive monthly report for every social media retainer client,\u201d he says adding that these contain detailed analysis of fans\/interactors\u2019 persona and social media behaviour.<\/p>\n<p class=\"p2\">\u201cOur standard reports are unique in the local market. We keep optimizing creative concepts, media planning strategies and KOL co-operations from the insights generated from our own tool. On average, 50-200% engagement and ROI were improved.\u201d<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/p>\n<h3><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FMediazoneHK%2Fvideos%2F943098366144289%2F&amp;show_text=1&amp;width=700\" width=\"700\" height=\"575\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/h3>\n<h3 class=\"p4\">Made for the Market<\/h3>\n<p class=\"p2\">\u201cIn our experience, clients often question the effectiveness of digital and social media marketing, especially the relevance of social engagement to one\u2019s business. We believe that Big Data should be the answer and can play a core role in the entire advertising planning process.<\/p>\n<p class=\"p2\">\u201cHowever, we\u2019ve noted that the existing social tools can only get the basic metrics, which are far from enough. Thus, we\u2019ve developed KREWatch, our own tool to dig out social insights, especially user behaviors. With this pioneering tactic, we\u2019re proud to boast of ourselves as the first Big Data-driven social media agency in Hong Kong.\u201d<\/p>\n<p class=\"p2\">Cheung says: \u201cWe provide a comprehensive range of solution services, such as social media marketing, digital marketing, video production and analytics, which is our 2nd revenue driver. Our core clients include Henderson, Sun Hung Kai, SOGO, Shun Hing and Samsonite.<\/p>\n<p class=\"p2\">\u201cBesides KREWatch, we\u2019re eager to develop more analytical products and tools to further enhance our service. To leverage our content analysis capability, we are planning to launch a new digital media platform in Q1 2020. We aim at providing interesting content that primarily targets consumers with high purchasing power. Benefiting from our own tool KreWatch, we would formulate our content strategies based on the findings from our KreWatch analysis.\u201d<\/p>\n<blockquote>\n<h3 class=\"p1\"><span class=\"s1\">\u201cOur methodology fills the <\/span><span class=\"s1\">gaps of existing social listening tools with a more effective <\/span><span class=\"s1\">quantitative approach.\u201d &#8211; Ken Cheung, Digital Director<\/span><\/h3>\n<\/blockquote>\n<h3 class=\"p4\">Big Data Platform<\/h3>\n<p class=\"p2\">Who would be our target audience? What are their interests? Which media channels should we employ? Why should we use this creative idea? \u201cOver the last 10 years our founders have spent in the industry, these are the frequently asked questions that they found difficult to answer and elaborate at times. Hence, we\u2019ve decided to get to the bottom by grounding our beliefs using Big Data and analyzing the persona for every client.<\/p>\n<p class=\"p2\">\u201cWe\u2019ve designed our very own big data platform based on the common queries of clients. Our self-developed tool KREWatch can clearly demonstrate a client\u2019s potentials and its existing audience\u2019s social media and digital behaviors. Our methodology fills the gaps of existing social listening tools with a more effective quantitative approach. Essentially, we\u2019ve managed to convert insights into powerful actions and ultimately achieve outstanding results.<\/p>\n<p class=\"p2\">\u201cAs for a consumer electronics campaign, we\u2019ve generated a strategy solely based on the target audience preference, from character selection, video storyline to media channels for content dissemination. We\u2019ve achieved an extraordinary result that is 200% more than the KPI.<\/p>\n<p class=\"p2\">\u201cIt\u2019s undeniable that digital marketing is gaining significance, prompting brands and clients to place more annual budgets in this area. We believe that staying creative is the key to success. Whether we\u2019re formulating creative strategies, or developing analytics prototypes, we think out of the box in order to keep our business competitive.\u201d<\/p>\n<p class=\"p5\">For additional information, please visit <a href=\"http:\/\/www.krewdigital.com\" target=\"_blank\" rel=\"noopener noreferrer\"><b>www.krewdigital.com<\/b><\/a><\/p>\n<hr \/>\n<p>Hong Kong\u2019s Business Leaders share market and interest intelligence in the pages of HKMVC 2020<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling accuracy to social media marketers is proving a silver bullet for many brands keen on targeting various online demographics. KEN CHEUNG presents a solutions-based approach. KREW Ltd is a big data-oriented social media and digital agency. \u201cEstablished for only 20 months, we\u2019ve already received two awards in the Marketing Excellence Awards 2019 as a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9657,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[448,333,433,58],"tags":[459,61,108],"class_list":["post-9656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-agency","category-digital-marketing","category-hkmvc-2020","category-hkmvc-awards","tag-big-data","tag-digital-marketing","tag-social-media","dropcap-y","no-lazy-placeholder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Big Data Turbo-Powers Social Media Agency to New Heights - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediazone.com.hk\/hkmvc\/2020\/04\/27\/big-data-turbo-powers-social-media-agency-to-new-heights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Data Turbo-Powers Social Media Agency to New Heights - Mediazone&#039;s Hong Kong&#039;s Most Valuable Companies\" \/>\n<meta property=\"og:description\" content=\"Selling accuracy to social media marketers is proving a silver bullet for many brands keen on targeting various online demographics. 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