{"id":9849,"date":"2020-07-07T10:14:53","date_gmt":"2020-07-07T02:14:53","guid":{"rendered":"http:\/\/www.mediazone.com.hk\/hkmvc\/?p=9849"},"modified":"2020-07-08T10:33:18","modified_gmt":"2020-07-08T02:33:18","slug":"on-line-marketing-data-solutions-with-a-difference","status":"publish","type":"post","link":"https:\/\/www.mediazone.com.hk\/hkmvc\/2020\/07\/07\/on-line-marketing-data-solutions-with-a-difference\/","title":{"rendered":"On-line Marketing, Data-Solutions with a Difference!"},"content":{"rendered":"

Handling customer expectations vis-\u00e0-vis a changing world (due to COVID-19) <\/span>takes on new meaning with Hong Kong\u2019s best known marketing and data solutions provider. So, if its targeted on-line, data-based marketing you need, iClick is the answer!<\/span><\/h2>\n
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Frankie Ho, President, International Business.<\/p><\/div>\n

iClick Interactive Asia Group Ltd<\/strong> (NASDAQ:ICLK) established in 2009 and headquartered in Hong Kong is an independent online marketing and enterprise data solutions provider connecting worldwide marketers with audiences in China. Built on cutting-edge technologies, its proprietary platform possesses omni-channel marketing capabilities and fulfils various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China.<\/p>\n

iClick is currently operating in 10 locations worldwide including Asia and Europe.<\/p>\n

The COVID-19 global pandemic has adversely caused changes to advertising, marketing, promotional campaigns and media spend, adverse market conditions and global economic slowdown could affect the overall sentiment and advertising budgets of customers.<\/p>\n

Thus, enterprises and brands are forced to re-evaluate their strategic thinking about the current and future advertising and marketing approaches to maintain their businesses.<\/p>\n

Ever since March 2020, the Hong Kong government launched and extended social distancing rules, so people have been spending more time at home instead of hanging out. The media consumption habit of consumers is then being affected, people tend to go online for news, socialising, schooling and working while staying home.\u00a0\u00a0 \u00a0<\/span><\/p>\n

Precision Targeting<\/h3>\n

Though it is not difficult to foresee a continuous decrease of marketing budget in 2020 Q3-4 with the ramification on businesses caused by the COVID-19 global pandemic, \u201cit is evident that shift in consumer behaviours and demands has urged businesses to explore and invest in online presence and digital marketing efforts, that benefits solutions providers with mobile-centric and performance-driven like us,\u201d says Frankie Ho, President, International Business.<\/p>\n

He notes that some sectors such as e-commerce, online-gaming, and online education, have shown resilience as homebound consumers shift their purchasing activities online. Brands seek to enhance the cost-effectiveness of their marketing tactics via online and offline consumer behavioural data integration and analysis. The coronavirus crisis may seem like a huge threat to businesses as well as health, yet digital marketing may in fact take a great leap forward as a result of COVID-19.<\/p>\n

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Solutions Approach <\/b><\/p>\n

iClick\u2019s proprietary \u201ciAudience\u201d market intelligence platform provides unique real time insights of audiences and competitive landscape to marketers for analyzing, and using massive amounts of digital information to improve business operations. The market intelligence platform mainly aggregates PC & mobile real-time data to unlock Chinese audiences\u2019 cross-device online behaviour.<\/p>\n