Industry leading integrated marketing services provider ACTIVATION GROUP is poised to soak up more market share as new technology, ideas-driven strategies and a strong customer-centric focus form 2020 plan, says its CEO, STEVE LAU.

Steve Lau, CEO of ACTIVATION Group.

The region is spoilt for choice when it comes to picking outsourcing its marketing but for the top echelon of companies (particularly from the luxury sector) there are few choices. Activation Group is one of those select few and with good reason. The Group is quality-competitive and has proved to be specially sensitive to its customer’s objectives, says its CEO, Steve Lau.

“Our solid industry expertise and marketing knowhow in luxury and premium brand activation in Greater China allows us to provide innovative, multi-dimensional, comprehensive and top quality one-stop integrated marketing solutions to our prestige client base, including experiential marketing, digital and brand communication, public relations and sports and entertainment services.”

“We possess a ‘Can-Do’ spirit and are passionate in rendering marketing solutions to best support our clients in enhancing their market presence and accelerating their expansion.” – Steve Lau, CEO of ACTIVATION Group.

Adding Value

Lau says: “We endeavour to provide strategic marketing solutions with excellent execution to best support our client to achieve the business goal together as their valued partner. We are committed to offer seamless communication among our different business units to provide our valued clients with all-rounded services under one roof.”

Activation Group has built a strong presence in the marketplace becoming synonymous with world-class creativity and innovation, in-depth knowledge and execution, and integrated marketing solutions.

“The demand for digital marketing has continuously been growing strongly in China in the recent years. Digital strategy, social media and KOL management are of huge demand. This growth is inextricably linked to the rapid change of Chinese consumer shopping behaviour and the habit of staying online. The high ROI that digital marketing could provide and its influence to support e-commerce make it attractive for many of our clients to invest in digital marketing.”

Ahead of the Trends  

Hong Kong has always been an international financial centre and business hub, Lau says. “With our fast-growing marketing activation businesses for our prestige clients in China and the ongoing sporting IP development under Activation Group, we believe the steady expansion of our Hong Kong event marketing, PR and digital marketing businesses will always play a crucial, integral part in our business expansion in Greater China. Staying close and working together with our clients located in local and Asia Pacific offices in Hong Kong, our team with over 300 in-house talents work seamlessly together are committed to deliver the best services in different regions of China and provide support when it is needed.”

“We house a group of professional marketing experts who live with an international mindset. Our team is always humble, eager to learn and equipped with deep know-how of China market. We possess a ‘Can-Do’ spirit and are passionate in rendering marketing solutions to best support our clients in enhancing their market presence and accelerating their expansion.”

“One of our goals is to maximize our clients’ return of investment. We therefore measure the results together with our client, keep track of the data and market feedback to optimise our marketing strategies and to ensure our services excel our clients’ need and high demand. Our long-term relationship with client is the best recognition to our team’s value and professionalism.”

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Hong Kong’s Business Leaders share market and interest intelligence in the pages of HKMVC 2020