In the bustling metropolis of Hong Kong, where space is a luxury and clutter a common adversary, a new survey by Storefriendly Self Storage Group has unveiled a profound truth: the challenge of managing belongings isn’t just a physical inconvenience, but a significant mental burden. With 68% of respondents feeling unclean in cluttered spaces and nearly 50% experiencing stress and depression due to it, the need for innovative storage solutions has never been more critical.

Kevin Chan, Chairman of Storefriendly Self Storage Group

Founded in Hong Kong in 2002, Storefriendly Self Storage Group has grown to become one of Asia’s largest self-storage operators, with over 130 branches, more than 2 million square feet of space, and over 40,000 customers across Hong Kong, Macau, Singapore, and Taiwan.
“The survey we conducted in July-August 2025 with over 500 city residents, highlights the pervasive impact of the “illusion of enough space”. It reveals that over 95% of Hongkongers believe their quality of life would improve with more storage space, and that sentimental items and collectibles are often the most challenging to manage, causing significant mental and spatial stress,” says Mr. Kevin Chan, Chairman of Storefriendly Self Storage Group.

Expanding Through Self-Owned Property Conversions

Arthur Law, Managing Partner of Storefriendly, shared that the group is deepening its focus on acquiring and converting self-owned industrial assets in Hong Kong to strengthen long-term growth. “Our strength as a real estate landlord is maximising building utilisation,” Law says. “By converting underused industrial assets into modern storage towers, we create value that’s both sustainable and scalable.” This self-ownership strategy offers resilience against market fluctuations and enables more efficient use of undeveloped plot ratios. Full renovation projects typically take around 24 months to complete, depending on regulatory approvals.

Arthur Law, Managing Partner of Storefriendly (Left) and Kevin Chan, Chairman of Storefriendly (Right)

A New Paradigm in Storage

Encapsulated by its powerful slogan: Make Space for the Future, the company is a well-recognized pioneer in Hong Kong’s self-storage industry. Their dedication to offering a complete solution that provides peace of mind, unparalleled convenience and a modern approach to living a clutter-free lifestyle can be seen through their various achievements and innovations such as the new Storefriendly Tower (Peninsula West) in Lai Chi Kok.

Storefriendly Tower (Peninsula West), Lai Chi Kok

Conveniently located at 850-870 Lai Chi Kok Road, near commercial hubs and the D2 Place, this new facility, part of the expanding Storefriendly Tower series, redefines self-storage by offering a premium, club-like experience. It provides a revolutionary approach that transcends traditional models, ensuring every guest finds the perfect storage solution that is backed by state-of-the-art security systems, 24/7 electronic gate access, and continuous surveillance.

Innovations within Storefriendly Tower (Peninsula West) include:

Safety Box: A service that offers extra-secure homes for valuable or sentimental items, featuring triple-layered secure access with smart card access, facial recognition, and finger vein authentication. Robotic assistance and a fully automated intelligent retrieval system further enhance the safety box experience, ensuring peace of mind.

Safety Box Lounge at Storefriendly Tower (Peninsula West)
Safety Box Lounge at Storefriendly Tower (Peninsula West)
Safety Box Units at Storefriendly Tower (Peninsula West)
Safety Box Units at Storefriendly Tower (Peninsula West)

Self-Storage: Flexible units accommodating 5 to 200 boxes, with round-the-clock access and an intelligent smart 24/7 access system. These units integrate advanced IoT energy management for precise temperature and humidity regulation, adhering strictly to the latest fire safety regulations.

Self Storage Units at Storefriendly Tower (Peninsula West)
Self Storage Units at Storefriendly Tower (Peninsula West)
Bike Repair Facility within the Self Storage Units Area
Bike Repair Facility within the Self Storage Units Area
Workshop and Packing Tools within the Self Storage Units Area
Workshop and Packing Tools within the Self Storage Units Area

Wine Storage & Wine Tasting Area: For the city’s sophisticated wine collectors, climate-controlled environments maintain continuous optimal temperature and humidity. Certified with the Wine Storage Management Systems Certification from the Hong Kong Quality Assurance Agency, these cellars feature shock-resistant, natural eco-material flooring and smart IoT lighting to protect valuable collections. Complimentary Wine Receiving Services and a private tasting room with kitchen, dining, and bar facilities elevate the experience.

Multi-functional Wine Tasting Area at Storefriendly Tower (Peninsula West)
Multi-functional Wine Tasting Area at Storefriendly Tower (Peninsula West)
Wine Storage at Storefriendly Tower (Peninsula West)
Wine Storage at Storefriendly Tower (Peninsula West)
Multi-functional Wine Tasting Area at Storefriendly Tower (Peninsula West)
Multi-functional Wine Tasting Area at Storefriendly Tower (Peninsula West)

Storefriendly Tower (Peninsula West) also provides a suite of value-added amenities designed to enhance customer experience. These complimentary services range from indoor car parking spaces (with free EV charging facilities) to beverage refreshments, high-speed WiFi, and more, thus creating a comfortable environment for clients to organize belongings, entertain guests, conduct business, or simply relax.

Free Parking for Customers at Storefriendly Tower (Peninsula West)
Free Parking for Customers at Storefriendly Tower (Peninsula West)
Free EV Charging at Car Park of Storefriendly Tower (Peninsula West)
Free EV Charging at Car Park of Storefriendly Tower (Peninsula West)

A Legacy of Excellence

With the opening of Storefriendly Tower (Peninsula West) in Lai Chi Kok, the group now operates five storage towers and over 80 branches across Hong Kong, effectively meeting the storage requirements of residents in all districts. Remaining steadfast in their mission to be more than just a storage service provider, Storefriendly continues to expand and innovate to empower individuals to reclaim their space, reduce stress, and ultimately Make Space for the Future.
The Mediazone Group congratulates Storefriendly Self Storage Group on the opening of the new Storefriendly Tower (Peninsula West) and for winning the Hong Kong’s Most Valuable Companies 2026 Award. We look forward to seeing the growth and innovation of the company’s future endeavors. For more information see the video below or visit https://www.storefriendlytower.com.hk