In a world where health and beauty often seem superficial, AJC Beauty & Wellness is pioneering a transformative approach emphasizing the belief that true beauty originates from within. 

Sara Chan, Founder & CEO of AJC BEauty & Wellness

Since its establishment in 2018 the company has won the hearts of consumers and it is today reputed as a leader in the health and beauty industry with its commitment to the philosophy that genuine wellness is the foundation for long-lasting, natural and outstanding beauty. This vision is at the core of their innovative products.
“Our approach is rooted in scientific research and in using the highest quality ingredients. We have a professional research team that employ a pragmatic methodology, ensuring that every product is backed by rigorous studies and proven efficacy,” says Sara Chan, Founder & CEO of AJC Beauty & Wellness.

By merging cutting-edge scientific innovation with premium ingredients, AJC has carved out a significant niche in the competitive beauty & wellness market. Their meticulous product development process prioritizes safety and reliability, underscoring the company’s dedication to excellence.

The company’s flagship product line called NeoYouth exemplifies this commitment. All products are made in Japan and feature patented formulas like NMN21000 and GliSODin®, these supplements are designed for anti-ageing and overall wellness. For instance, Everest combines 21,000 mg of NMN and 6,000 mg of GliSODin® to boost immunity and combat signs of ageing, appealing particularly to individuals over 40. For a younger demographic, NeoYouth offers a beauty & slimming series with Merrilady –  a medical-grade beauty powder offers instant whitening and moisturizing effects, and  Calonara –  a popular slimming product that features a patented slimming ingredient popular in Europe & USA.

AJC’s commitment to excellence has been recognized through numerous accolades, including certification from the Hong Kong Health Care Federation for 2022-2025 and the prestigious am730 True Living Supreme Brand Award. Additionally, they received the Metropolitan Radio Healthy Lifestyle Award for Superior Anti-Aging Health Products, underscoring the effectiveness and popularity of their offerings. These honours reflect AJC’s ability to meet the evolving needs of consumers while maintaining high standards. “The rise of the wellness movement has led consumers to prioritize their inner health alongside outer beauty, making our philosophy particularly relevant. Furthermore, the demand for natural and scientifically backed products continues to grow so this is exactly what we will continue to deliver,” explains Sara.

Sustainability is another cornerstone of AJC’s mission. The company recognizes the importance of ethical practices and environmental stewardship. By responsibly sourcing ingredients and minimizing waste throughout their production processes, AJC strives to create a positive impact on both people and the planet. This dedication to sustainability resonates with today’s consumers, who are increasingly aware of the environmental implications of their purchases. As AJC continues to expand its reach—now boasting over 200 distribution channels in Hong Kong with plans for growth in China and other Asia-Pacific regions—it remains steadfast in its goal to lead society toward a new understanding of true health and beauty. Their vision extends beyond selling products, it’s about inspiring a movement that emphasizes holistic well-being.

The Mediazone Group congratulates AJC Beauty & Wellness and their NeoYouth brand for winning the Hong Kong’s Most Valuable Companies 2025 Award. We look forward to seeing their expansion and innovations. For more information visit www.neoyouth.com.hk