Empowering women with safe and natural beauty products is TRUTHIS. Ms. Giann Chan, Founder of the brand explains why consumers today choose product safety, efficacy, and quality over brand popularity.

Ms. Giann Chan

TRUTHIS is a beauty brand that aims to give users a phenomenal glow and youthful energy. The company is led by the popular Instagram beauty influencer Ms. Giann Chan, who has been working with various high-end and prestigious beauty and skincare brands since 2014.

“For many years I’ve been receiving numerous beauty-related questions from many followers, and this inspired me to uncover a skincare formula that can satisfy the beauty needs of women today. We are dedicated to quality and sustainability so TRUTHIS works with scientists in Switzerland to create clean, animal cruelty-free, and environmentally conscious skin care products for us and the environment. On top of our beauty specialization, we are also passionate where it comes to empowering women so, as a responsible influencer, I also speak to my followers about various women’s issues,” says Giann.

What Customers Want

“Consumers today are more health conscious because of the pandemic. We find their preferences in skin care products leaning towards product efficacy and safety of ingredients first before brand name, as the internet has made consumers increasingly wary of potential toxicity in skin care products. Therefore, market segments offering fragrance-free, toxic-free, parabens-free products made using natural ingredients and essential oils are likely to record stronger growth in the future,” explains Giann.

“The beauty industry has the biggest share of consumers that prefer to shop for clean beauty. The global market value for clean beauty industries expected nearly a 2x increase from 2018 to roughly 54.5 billion dollars expected for the year 2027 — proof of the growing importance of the natural or clean beauty market,” she continues.

“Many of the popular skincare brands contain harmful ingredients. Thinking back about the products I’ve used in the past, I realized how a lot of popular products can make you toxic and harm your health. These can contain ingredients like aluminium, fragrance, triclosan, sulfates and parabens to name only a few so we went back to the basics to enaure that our products contain none of the above. This is how we have innovated for our customers,” she says.

Ms. Giann Chan, founder of TRUTHIS, receives the trophy of excellence at Mediazone’s Most Valuable Companies in Hong Kong 2021 Awards ceremony.

Delivering Quality Consistently

“We are committed to producing skin care products that meet both the strict requirements of the beauty market and also the varying specifications of our customers, so apart from creating more new items, we will be working with biomedical engineering and AI teams for in-depth skin solutions,” says Giann.

“We will continue with our focus on research and development, and product development quality to ensure that our products meet the evolving and stringent requirements of skin care industry. In the meantime, we are expanding our brand to different countries, which we are super excited for! Please stay tuned for updates soon,” she concludes.

The Mediazone Group congratulates TRUTHIS for being the only skin care brand to win the Most Valuable Companies in Hong Kong 2021 Award, and wish the brand success in their future innovations and endeavour.

For additional information, please visit: http://www.truthis.co

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