Prevention is better than cure. Infinitus Health Products (International) Company Limited, a member of the iconic Lee Kum Kee Health Products Group, shares Chinese wellness traditions that boost the immune system at a time when we need it most.

MZ (Mediazone): Could you kindly share the meaning of “Infinitus” in your brand’s name, the company’s background, and some of your most memorable milestones?

Infinitus (Infinitus Health Products (International) Company Limited): Our company was founded in 1992 and it is a member of Lee Kum Kee Health Products Group. We provide good quality Chinese herbal health products including health food, skin care, personal care, home care and health care products. Our mission is “To advocate the excellence of Chinese wellness traditions for a healthy life with balance, abundance and harmony”.

Our corporate logo embodies the meaning of “Infinitus”. It displays 3 happy partners which represents our employees, sales partners and customers. The three partners must work together to create a healthy life, echoing our motto: “Customers and Company as One”.

Every new market opened is a memorable milestone and up to this year, we already expanded to 10 markets beyond our home base in Mainland China. In 2017, Infinitus was ranked 45th amongst China’s 500 Most Valuable Brands by World Brand Lab. Our brand was ranked 4th on the 2019 Direct Selling News Global 100. In the same year, our group was recognized by HR Asia as one of the Best Companies to Work for in Asia. These milestones are remarkable and prove that we have gained a renowned reputation in the market worldwide.

MZ: How did the pandemic impact your industry and the health priorities of your customers today?

Infinitus: The pandemic reminds people to focus more on their health because everyone is very concerned about being infected. We do see a trend where consumers are purchasing more health products since the pandemic started to escalate because everyone knows that having a strong immune system is the best defense for our body. There is a Traditional Chinese Medicine theory that says “the body does not succumb to external pathogens if there is a healthy level of Qi”. This means that if you have enough Vital energy in the body, you don’t fall ill easily. So there’s an increase demand for products which can strengthen the body’s immunity.

MZ: What is your best-selling products and why are they unique?

Infinitus: Our best-selling products are in a set called “Qi up”. It contains two products – the “InPolysac Authentic Herbal Mix” and “InLingzhi Plus Authentic Herbal Mix”. These products can strengthen our immune system. We use ingredients like Lingzhi, poria, white fungus, Shiitake mushroom, and Schisandra which are great for building immunity. These ingredients contain the nutrient “Polysaccharides” which help to retain the balance of our immune system. We use our patented technology to extract “Polysaccharides” from traditional Chinese ingredients. The compounds of Polysaccharides can stimulate our entire vitality, train up our physical fitness, and holistically boost health.

Promoting the balance of the immune system is always a key focus for Infinitus. In fact the demand for immunity boosting products is higher than ever, and many of our customers purchase this set for their families. Back in February, during the peak of the pandemic our company was thoughtful enough to give out 3 sets of the “Qi up” set to all of our staff too.

“We want everyone to live healthier from the inside out, so our company will continue to develop a wide range of quality Chinese herbal health products to advocate the excellence of Chinese wellness traditions for a healthy life with balance, abundance and harmony.” – Infinitus

MZ: Do you have any proven research that can show how your solutions have improved wellness for your consumers?

Infinitus: Our company collaborates with internationally renowned educational institutes and scientific research organizations to further enhance the quality and technological application of our health products. Our most significant collaboration took place in 2017, when we successfully engaged Professor Jules A. Hoffman, a Nobel Laureate in Physiology or Medicine, as our Scientific Advisor. We created and launched the “Hoffman Infinitus Program” with Professor Hoffman’s team and the French National Centre for Scientific Research. Prior to the collaboration with Professor Hoffman, our company had already studied polysaccharides for over 20 years and was considered to be one of the global leaders in its research and development. As we use ingredients like Lingzhi which contain the nutrients “Polysaccharides”, the team proved that the composition of Lingzhi can activate certain paths of the immune system which will help to regulate the immunity in the body. This is significant evidence of how our products can improve wellness for our consumers.

Also, our company has already applied for almost 1,000 patents worldwide and has been recognized with numerous awards for our outstanding product quality. With our investment in scientific research, we have developed various proprietary technologies and applied them to our Chinese herbal health products.

MZ: What is your brand’s vision and quality commitment to customers?

Infinitus: Since more people are focusing on maintaining a good immune system because of the pandemic and it has always been the main focus to keep on researching and developing products that focus on immune health.

Other than our existing products, we are looking forward to bringing in more innovative Chinese herbal skin care products such as water gel masks which was created and popularized in Korea.

Our Vision and Promise to Customers is – We want everyone to live healthier from the inside out, so our company will continue to develop a wide range of quality Chinese herbal health products to advocate the excellence of Chinese wellness traditions for a healthy life with balance, abundance and harmony.

For additional information please visit: www.infinitus-int.com

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